Former car salesman here — I started a service to negotiate new-car deals for buyers. Curious what r/carbuyingadvice thinks.
I spent several years selling new vehicles for Hyundai, Chevrolet, Ford, Jeep, Chrysler, Dodge and RAM dealerships in both Florida and Iowa.
I recently decided to put that experience on the other side of the table and started Dealer Defense.
The basic idea is pretty simple: I work for the buyer, not the dealership.
I’m offering two types of help:
Deal Review — You negotiate/shop yourself, send me the deal you’re considering, and I review the numbers and point out anything I think deserves another look.
Full-Service Negotiation — You tell me the new vehicle you want and your requirements, and I handle contacting dealers, comparing written offers and negotiating the purchase price for you. The goal is to have the deal worked out before you ever walk into the dealership.
I’m not promising anyone a specific discount or pretending I have some secret formula that guarantees thousands off every vehicle. Some cars have plenty of room; others don’t. My value is knowing the process, understanding the numbers, and being comfortable negotiating with dealerships.
I’ve also written a DIY guide for people who would rather learn my process and do everything themselves, but I’m not here to drop an Amazon link and run.
I’m genuinely interested in feedback from a community specifically dedicated to car buying.
Would you personally use a service like this? What would make you trust—or NOT trust—someone offering it?
And if anyone has questions about how I approach negotiating a new-car purchase, I’m happy to answer them here.