I love building startups, but I think I hate the part that comes after building. What should I do?

I’ve been in a bit of a slump lately and I’m trying to figure out what direction to take.

I love building startups and digital products. Taking an idea from nothing to something real is probably the part I enjoy the most - figuring out the product, UX, tech, positioning, and actually shipping it.

Right now, I’m building a startup for hotels and short-term rental operators around digital content. I think there’s something there, and I’ve built a product I’m proud of.

But I keep running into the same realization:

I don’t think I enjoy sales. And more importantly, I’m not sure I have the motivation to *become* great at sales.

I can spend 10 hours obsessing over a product problem and genuinely enjoy it. But the thought of spending those same 10 hours cold emailing, doing outreach, following up with leads, booking calls, and trying to close customers drains me.

That’s making me question what I should actually be doing as an entrepreneur (If i can call myself that?). Maybe I’m not someone who should build a traditional startup and try to scale it into a large company.

Maybe I should build smaller products that can grow through self-service, SEO, content, distribution, etc.
Maybe I should find a co-founder who genuinely loves sales and distribution.

Maybe I should build products, get some initial traction, and sell them to other entrepreneurs.
Or maybe avoiding sales is exactly the problem I need to force myself to solve.

I honestly don’t know.

For those of you who are much better at building than selling: What path did you take. Appreciate any advice.

reddit.com
u/SoftTechnology4 — 6 days ago

I love building startups, but I think I hate the part that comes after building. What should I do?

I’ve been in a bit of a slump lately and I’m trying to figure out what direction to take.

I love building startups and digital products. Taking an idea from nothing to something real is probably the part I enjoy the most - figuring out the product, UX, tech, positioning, and actually shipping it.

Right now, I’m building a startup for hotels and short-term rental operators around digital content. I think there’s something there, and I’ve built a product I’m proud of.

But I keep running into the same realization:

I don’t think I enjoy sales. And more importantly, I’m not sure I have the motivation to become great at sales.

I can spend 10 hours obsessing over a product problem and genuinely enjoy it. But the thought of spending those same 10 hours cold emailing, doing outreach, following up with leads, booking calls, and trying to close customers drains me.

That’s making me question what I should actually be doing as an entrepreneur (If i can call myself that?). Maybe I’m not someone who should build a traditional startup and try to scale it into a large company.

Maybe I should build smaller products that can grow through self-service, SEO, content, distribution, etc.
Maybe I should find a co-founder who genuinely loves sales and distribution.

Maybe I should build products, get some initial traction, and sell them to other entrepreneurs.
Or maybe avoiding sales is exactly the problem I need to force myself to solve.

I honestly don’t know.

For those of you who are much better at building than selling: What path did you take. Appreciate any advice.

reddit.com
u/SoftTechnology4 — 6 days ago

Looking for interested forwarders

I have a spreadsheet of roughly 20 active companies importing from shenzhen port to long beach.

If anyone is interested in this list, or need a referral just comment down below. I don’t really know what to do with this list now that I don’t work with this specific route anymore.

Let me know if you need more information about the TEU/Categories/Avg shipments per month

reddit.com
u/SoftTechnology4 — 3 months ago

Helping people optimize prompts & token spend

Been spending a lot of time on prompt economics. Mostly optimizing prompts to lower token/credit spend without hurting output quality.

If anyone wants prompt or workflow feedback for Lovable, Gemini, Claude, or ChatGPT, just DM me. Happy to help, or just answer any questions related to credit spending on prompts.

reddit.com
u/SoftTechnology4 — 3 months ago