Hi everyone,

I'm looking for some honest advice because I'm getting pretty frustrated with Google Performance Max, and I'd really appreciate feedback from people who have launched successful e-commerce stores.

I launched my Shopify sportswear and sporting goods store about three weeks ago.

Before launching, I spent the last eight weeks doing extensive SEO on my website, including optimizing collections, product pages, content, metadata, internal linking, and overall site structure. My goal has been to build a long-term organic presence rather than relying only on paid advertising.

The website is now getting around 70 organic clicks per day from Google Search, which makes me feel the SEO is starting to gain traction.

I started a Google Performance Max campaign on 3rd August.

Results so far:

* Ad Spend: PKR 50,000 * Revenue from Google Ads: PKR 18,000 * ROAS: 0.36 * Only a handful of purchases attributed to Google Ads.

Current setup:

* Shopify store * Google Merchant Center connected * Product feed approved * Google Analytics 4 and conversion tracking implemented * Selling sportswear, footwear, and sporting goods across Pakistan * New website with very little historical conversion data

Website: [https://www.alkesports.pk\](https://www.alkesports.pk)

I'm trying to understand whether this performance is normal for a brand-new e-commerce website, or whether I'm making major mistakes in my launch strategy.

I'd really value your honest opinions on questions like these:

* Is this kind of Performance Max performance normal during the first few weeks? * Should I continue investing in PMax or shift part of the budget to Search or Standard Shopping campaigns? * Should I focus more on SEO before increasing paid advertising? * Is there anything obvious on my website that could be hurting conversions? * If you were launching this business from scratch today, what would your digital marketing strategy look like for the first 3–6 months?

If anyone has a few minutes, I'd also be grateful if you could review my website and point out anything that could be improved—from product pages and trust signals to navigation, speed, checkout, or overall user experience.

I'm not looking for someone to sell me services. I'm genuinely looking for honest feedback from people who've been through this and know what works.

Thank you in advance for your time and advice!

Hi everyone,

I'm looking for some honest advice because I'm getting pretty frustrated with Google Performance Max, and I'd really appreciate feedback from people who have launched successful e-commerce stores.

I launched my Shopify sportswear and sporting goods store about three weeks ago.

Before launching, I spent the last eight weeks doing extensive SEO on my website, including optimizing collections, product pages, content, metadata, internal linking, and overall site structure. My goal has been to build a long-term organic presence rather than relying only on paid advertising.

The website is now getting around 70 organic clicks per day from Google Search, which makes me feel the SEO is starting to gain traction.

I started a Google Performance Max campaign on 3rd August.

Results so far:

• Ad Spend: PKR 50,000
• Revenue from Google Ads: PKR 18,000
• ROAS: 0.36
• Only a handful of purchases attributed to Google Ads.

Current setup:

• Shopify store
• Google Merchant Center connected
• Product feed approved
• Google Analytics 4 and conversion tracking implemented
• Selling sportswear, footwear, and sporting goods across Pakistan
• New website with very little historical conversion data

Website: https://www.alkesports.pk

I'm trying to understand whether this performance is normal for a brand-new e-commerce website, or whether I'm making major mistakes in my launch strategy.

I'd really value your honest opinions on questions like these:

• Is this kind of Performance Max performance normal during the first few weeks?
• Should I continue investing in PMax or shift part of the budget to Search or Standard Shopping campaigns?
• Should I focus more on SEO before increasing paid advertising?
• Is there anything obvious on my website that could be hurting conversions?
• If you were launching this business from scratch today, what would your digital marketing strategy look like for the first 3–6 months?

If anyone has a few minutes, I'd also be grateful if you could review my website and point out anything that could be improved—from product pages and trust signals to navigation, speed, checkout, or overall user experience.

I'm not looking for someone to sell me services. I'm genuinely looking for honest feedback from people who've been through this and know what works.

Thank you in advance for your time and advice!

Hello everyone!

I’ve spent the last two decades working at the intersection of product design, manufacturing, and modern retail within the sports goods and activewear industry. Based out of Lahore and Sialkot, my mission is to elevate the local sports culture by making export-quality gear accessible to Pakistani consumers, gym owners, and sports academies, while helping international B2B buyers navigate Pakistan’s premier manufacturing hubs.

With deep roots in the Sialkot, Faisalabad, and Gujranwala manufacturing clusters—combined with extensive sourcing capabilities from China—I specialize in the end-to-end development of:

• Performance Activewear & Bags: Full brand planning, technical apparel design, fabric sourcing, and production.
• Sports Gear: High-quality equipment for Padel, Tennis, Badminton, Squash, Cricket, Football, Basketball, Volleyball, Skating, Swimming, and Boxing.
• Fitness & Studio Equipment: Home and commercial gym setups, including cardio machines, strength training equipment, exercise benches, dumbbells, yoga mats, and resistance bands.

Whether you are a local fitness enthusiast looking for reliable gym gear, a Pakistani entrepreneur wanting to launch an activewear brand, or an international business looking for a trusted sourcing partner in Sialkot, I love sharing insights on supply chains, product development, and retail strategy.

Let's connect, share ideas, and grow the sports ecosystem together. Drop a comment or send a DM anytime!