Has anyone else delayed launching because they kept changing things?
I'm starting to think perfectionism is more expensive than making mistakes.
Every time I feel like I'm ready to launch, I notice one more thing I want to improve. Then it's the packaging. Then the branding. Then I start questioning the product itself.
At some point, I realized I wasn't actually building the business anymore, I was just delaying the moment of putting it out into the world.
A few weeks ago I was talking to another founder in the apparel space, and they laughed because they'd gone through the exact same thing. They said the turning point came when they stopped trying to control every single detail.
That conversation stuck with me.
I'd rather improve something that's already in customers' hands than keep polishing something nobody has seen.
Has anyone else struggled with this?
What finally convinced you to launch instead of making "just one more change"?