u/Specialist-Night67

Most Shopify stores focus on optimizing product pages and ignore one of the biggest traffic opportunities in ecom: commercial-intent content.

Your competitors are probably ranking for dozens of buying guides in your niche right now. "Best running shoes under $100", "top protein powders for beginners", "X vs Y". 

People searching these are ready to buy. 

How to find what you're missing:

1. Find your top 3 competitors. Pick stores your size or slightly bigger in your niche, not Amazon, not big retailers.
2. Look at what they publish. Go through their blog and filter for anything with "best", "top", "buying guide", "vs" in the title. That's your gap list.
3. Prioritize by your catalog. Every topic they cover that maps to your products is an article you should have written already.

Most stores I've analyzed are missing 50 to 100 of these opportunities. That's 50 to 100 articles capturing buyers that could be yours.

Drop your store URL below and I'll take a look for free, I'll tell you exactly what's missing.