Are AI Recommendations Becoming the New Word-of-Mouth Marketing?
Lately I've been thinking about how often people ask AI assistants for product or service recommendations instead of searching through dozens of websites. When AI suggests a brand, it almost feels like getting a recommendation from someone you trust.
That made me curious about how businesses can measure whether they're actually being recommended by AI. It's one thing to rank well on search engines, but it's another to appear naturally in AI-generated responses. Understanding competitor visibility and identifying opportunities to improve those recommendations seems like a valuable strategy.
Do you think AI recommendations will eventually influence buying decisions more than traditional search rankings? I'd love to hear how others are preparing for this shift.