u/Spirited_Jacket4552

Hey everyone,

I'm 21, based in India, and I want to start a cold email agency. I've done real estate cold calling before so I'm not new to outbound but the agency side is new territory for me.

Here's where I'm stuck.

I have 3 people in my life who are ready to let me run cold email for them right now. No pressure on results, they trust me, and I can get real testimonials from them:

1. HR & Staffing (UAE) — family connection. They do HR and staffing in the UAE.
2. Blinds Business (Canada) — a friend runs this. The idea is targeting restaurants as B2B buyers.
3. Sustainability (US) — another friend's business. Already started testing, sending 40-50 emails a day.

Three different industries. Three different countries. All ready to go now.

On top of this, I personally want to go deep into financial services long term - M&A, insurance, business broking, stock broking. But I have zero warm clients there right now. Just genuine interest.

So here's the tension.

Every piece of advice I read says niche down from day one. Pick one vertical, own it, become the go-to person. I get it.

But I have 3 real clients across 3 different industries ready to go today. They're low pressure. I can learn, get testimonials, figure out what I'm actually good at and then use that proof to go after other clients.

My questions:

1. Is running multi niche a mistake when you're just starting even if the clients are relaxed and there's no pressure?
2. How did you go from working with anyone to picking a niche? What made you commit?
3. Anyone done cold email for financial services?
4. How did you know when it was the right time to niche down?

Not looking for theory. Want to hear from people who've actually been here.

Thanks

Hey everyone,

I'm 21, based in India, and I want to start a cold email agency. I've done real estate cold calling before so I'm not new to outbound but the agency side is new territory for me.

Here's where I'm stuck.

I have 3 people in my life who are ready to let me run cold email for them right now. No pressure on results, they trust me, and I can get real testimonials from them:

1. HR & Staffing (UAE) — family connection. They do HR and staffing in the UAE.
2. Blinds Business (Canada) — a friend runs this. The idea is targeting restaurants as B2B buyers.
3. Sustainability (US) — another friend's business. Already started testing, sending 40-50 emails a day.

Three different industries. Three different countries. All ready to go now.

On top of this, I personally want to go deep into financial services long term - M&A, insurance, business broking, stock broking. But I have zero warm clients there right now. Just genuine interest.

So here's the tension.

Every piece of advice I read says niche down from day one. Pick one vertical, own it, become the go-to person. I get it.

But I have 3 real clients across 3 different industries ready to go today. They're low pressure. I can learn, get testimonials, figure out what I'm actually good at and then use that proof to go after other clients.

My questions:

1. Is running multi niche a mistake when you're just starting even if the clients are relaxed and there's no pressure?
2. How did you go from working with anyone to picking a niche? What made you commit?
3. Anyone done cold email for financial services?
4. How did you know when it was the right time to niche down?

Not looking for theory. Want to hear from people who've actually been here.

Thanks

My background is in sales. I've worked in real estate and sustainability and I'm now moving into business brokering. I know the sales side inside out. What I need is someone solid on the technical infrastructure side.

Targeting US B2B. Starting at around 2,000 emails a month and scaling from there. I'll cover all tool and subscription costs. In return I'm offering revenue share.

I need someone who genuinely understands deliverability, domains, DNS, warmup, inbox rotation, reputation monitoring. Not a setup and disappear situation. I want someone who sticks around as this grows.

If you have done this before and have results to show, DM me or drop a comment