Technical SEO is undergoing a tectonic shift. What have you changed?
Expected end result of technical SEO is more clicks, traffic and conversions. But the methods and strategies have always been subjective based on some insights/documentation from big G, speculation, trial and error rather than solid, decisive and objective.
Even with these "maybe works" strategies without obvious proofs or links to proven results, the search landscape is undergoing a tectonic shift - AEO / GEO. This changes the bottom line - traffic/conversion quite a bit.
It's clear that no one really knows what works or what could actually work (or not) tomorrow with solid proof.
How should technical SEO strategies and methods change or adapt?
Or perhaps start fresh with a completely new school of thought?