What lead generation tactics are actually working best for electricians in 2026?
Hey everyone,
I run a small electrical business in Australia and I’m trying to figure out which lead generation methods are genuinely worth investing time and money into.
There’s so much conflicting advice online — Google Ads, SEO, Facebook ads, van signage, referrals, local networking, HiPages, service stickers, TikTok, cold outreach, etc.
For those running electrical businesses (especially smaller or growing companies):
What generates the highest quality leads for you?
What gives the best ROI?
What completely wasn’t worth it?
Are there any underrated strategies people overlook?
How important are reviews and Google Business profiles these days?
Would love to hear real-world experiences, numbers if you’re comfortable sharing, and what you’d do differently if starting again.