Account ‘wobbling’
Hi all, looking for some clarification on account disruption based on some of your experiences, if I may !
This is in relation to performance variance after alterations within the account. To cut it as short as I can, I’m being told that if I touch a scaling campaign this will cause a ‘mild’ account wide wobble in performance (very generally 15%) for 24-48 hours. Inevitable based on the fact way Meta works within a niche if a larger budget or one with higher purchases has a large budget change or a creative change.
Smaller ABO testing campaigns can be altered at will without any account wide ramifications. But when a scaling campaign is changed I simply have to cop a 7 day reoptimisation period and a day or so wobble across the account.
Does this sound right ? Budget is $500/day. It does seem to work this way (as soon as I change a larger campaign overall performance the next day or so seems to wane) ?