What is the true active rock demo in 2026?
Been looking at ratings and trying to break it down as much as I can to help where I need to structure things. I'm hearing that, when we speak with the radio consultant, they are only looking at M 25-54 Monday-Friday.
I was raised to think it was roughly 18-34, with bleed in 2026 to around 49. Even then, I would consider 25-34 the "core sweet spot", considering what active rock is supposed to be.
Not to mention women, which I think would be the same. I do know that, traditionally, active rock is supposed to be skewed toward men. I see more women coming into our market, though.
So, what is the ACTUAL demo for active rock? Did I miss a memo somewhere to the change?