Making 150k revenue / month - big performance drop in August - similar experiences? How to handle it?
Hey there,
I have a DTC brand with mainly one product which I succeeded to scale until 150k revenue per month and around 20-25% profit until July 2026. Suddenly in August the profit went down to 3%. Its a healthcare product. Meta ads are the main driver of my scaling strategy. Google ads dropped a bit as well but still performing better.
I have a creative strategist and 3 editors, which allow me to push new ads every day.
CTA went up, CTM went up, CTR slowly down, Ads don’t show fatigue but ROAS dropped from 2x to slowly under Breakeven.
Reduced meta ads budget. Killed some ads with the highest CTA since 01.08. until today. Increased google ads budget as conversion is high.
How do you handle the “Summer drop” at this volume?
Looking forward to hear any ideas / suggestions / thoughts what else do to.