The Blind Spot of Sci-Fi: Why Star Trek and Star Wars completely deleted pop culture, media, and brands.
I recently caught myself thinking about a bizarre anomaly in the two most popular sci-fi universes: Star Trek and Star Wars. Both of these worlds completely lack a whole range of things without which their societies fundamentally couldn't exist. I’m talking about cinema, television, radio, and pop culture as a whole. Furthermore, global brands have mysteriously vanished—the very corporate identities that have been everywhere since the 1920s, thanks to industrial expansion that allowed a single company to mass-produce identical products for hundreds of millions of consumers.
This absence is especially glaring in Star Trek, which takes place in our own timeline's future. The characters themselves frequently make references to Earth’s past. They mention classical poets, legendary writers, and recreate entire historical eras on the holodeck. But where is their own Michael Jackson? Where is their Freddie Mercury? Where is the cinema?
Everyone has monitors, holographic technology, and real-time intergalactic video conferencing, yet they miraculously forgot about the most important art form of the modern era. It’s a massive riddle, and the fact that a trillions of humanoids operates with zero pop culture or mass media really makes you wonder about the underlying reasons behind this narrative choice.