Everyone obsessed over the signup form. Email field, password requirements, OAuth buttons. Meanwhile activation rate was 18% because nobody ever reached the aha moment that the landing page promised. You don't need a shorter signup flow. You need to stop lying about what your product does in 30 seconds.
Every flashy campaign eventually fades, but a product that just works never does.
I saw a post today about how teams obsess over “wow moments” while ignoring the basics. That’s the trap: chasing delight while leaving broken flows untouched.
For me, fighting the good fight against boring CX means wielding code and data to kill friction. No gimmicks, no bandaids, just clean execution. Because the best customer experience isn’t a surprise party, it’s a product that quietly does its job every single time.
What’s the most boring fix you’ve shipped that ended up being the biggest win for your users?
Every other layer of the stack has a winner because the problem is solved. Growth engineering has no default because the problem is different for every product. That's not a gap. That's the job.
Most PLG teams are optimizing the funnel to a milestone they invented in a meeting. Nobody asked the product what it thinks success looks like.
Gamified onboarding, watched activation numbers climb, felt like geniuses. Retention cratered two months later. Turns out we built a Skinner box, not a product. The aha moment we engineered was just us feeling better about DAUs.
Got a reply on my last post that nailed it: unified schema, API‑first syncs, incremental updates, shadowing manual steps.
I’ve been moving toward schema‑first design myself, one definition of a contact, one definition of a ticket, then real‑time syncs handle the rest. Routing stops being a handoff headache and becomes clean triggers firing across systems.
For me, fighting boring CX means stripping away glue code until the product just works. Curious how others are tackling ticket routing in fragmented setups, automation layers or schema foundations?