William's "Homeward" initiative
Billy Idle has finally had no choice but to state the glaringly obvious out loud (that he'd obviously been choosing not to say previously, as it doesn't exactly show the Firm in a compassionate and in-touch kinda light) that homelessness is not individual failings but rather a systemic problem (you know, the system that these inbreds sit at the very top of).
No more bs "raising awareness" of homelessness from billionaires. Charities such as Shelter have been saying as much for years, homelessness and housing insecurity affects more people than ever, we're plenty "aware", thank you.
He should be putting his money where his mouth is (and I don't mean the sovereign grant, I mean some of the eye-watering profits from his personal wealth (I hesitate to call it his "own" money for reasons that I hope are obvious).
This is an actual peer-reviewed, highly successful scheme that was trialled in Vancouver, Canada years ago and still runs today. Billy has more than enough wealth to give every homeless person and people experiencing housing insecurity across the UK this relatively tiny sum of money that the research shows has actually provided concrete benefits and helped people to get back on their feet.
https://www.upworthy.com/pn-new-leaf-project-homeless-cash-transfer/
I'd still be looking for the ultimate dismantling of the system that keeps these awful people in so much power and wealth, but as an absolute bare minimum, it would be a start and certainly better for the people that it would help than some empty words that everyone has always known for years.
Cough up or fuck off, Billy.