“How Sweet” Copyright Suit in the US: It’s Timing… Why Now???
The timing of this new lawsuit in the US is incredibly loud.
Just as the members are spotted filming in Copenhagen and MHJ pulls off a massive $18 million put option victory, suddenly a copyright claim drops out of nowhere.
If anyone still thinks this is just about "protecting intellectual property," you’re missing the bigger picture. This isn't about the music. It's about control.
It’s obv a strategic pivot.
When you file a copyright lawsuit in the US, you drag the dispute into an entirely different legal jurisdiction. It’s expensive, it’s highly publicized, and it TAKES LONGERR. It creates the perfect cloud of legal uncertainty right when a potential comeback is being teased.
Here’s what doesn't make sense: The song has been out, global, and heavily scrutinized since release. If there was a legitimate, urgent copyright issue, why wait until the exact moment MHJ gains financial leverage and the girls try to pivot back to public activities??
The fact that this is happening now suggests one of two things:
- They waited for the absolute worst moment to drop it for maximum disruption.
- They are running out of local legal angles and need to open a new front.
Let's be real. I’m not seeing many people talk about it, that’s why I’m surprised this vid covered it, but this shows the system is designed to view these artists as corporate assets, not people. When a group's success feels "unpredictable" to the hierarchy, the corporate instinct is bring it under total control by ANY means necessary..
They are trying to standardize NewJeans into a safe, predictable product :/ But since the original creative core is fighting back, the corporate side is using the legal system as a weapon, but we know it’s corrupt by now.
You don't launch a massive international lawsuit at the exact moment a group is trying to rebuild unless your goal is to freeze them in place. Freezing them clearly is the goal.