Paul Graham from Y Combinator once said: “Do things that don’t scale” and oh boy, we did 😭
For context, we’re building OnScene.pk, Pakistan’s first live shopping marketplace where sellers go live directly from their phones and sell to viewers in real time
We built the app, launched on Play Store & App Store, crossed 4M+ views across social media, reached around 10k users. Everything sounded amazing then reality hit:
FAKE ORDERS!!!
So we introduced advance payments from buyers. but here’s the funny part: The entire payment process was manual 😭
Every order meant personally DMing users, confirming payments, sending details manually, following up ourselves, literally becoming the payment gateway, completely unscalable, But that’s when I finally understood what “do things that don’t scale” actually means. At an early stage, perfection doesn’t matter as much as proving behavior. And today, during a 60-minute scene, we got 15 orders!!! manually handled, manually confirmed but real. That’s the part people don’t see when they talk about startups..
Before automation, comes survival
Before scale, comes validation
Now back to fixing the chaos 😭