I spent the last few months building Tabbed, a place for me and my friends to save things from all over the internet: websites, instagram posts, tiktoks, google map locations, stubhub pages, kayak searches, etc.

It's been really helpful for me personally (no more lingering, open tabs in Chrome that I never go back to) so I decided to make it a bit more social by allowing people to make short posts with their favorite links and share them with their group of friends. No algorithm, no spam, no posts from people you don't know. Just curated recommendations and insights from the people you trust.

So thats the core functionality: save from anywhere, share it friends, collaborate in shared collections, post what you believe in to your trusted network.

Give it a look at tabbedapp.com and roast the hell out of it before I keep wasting my time.

Read the rules. Pitch incoming. Brevity attempted; no website-only post here, mod gods.

What

iOS app. Save anything from the internet or any app (articles, recipes, restaurants, films, music) into Collections you can share with specific friends. No public feed, no algorithm, no chasing followers. If you don't follow me, you don't see what I save.

Use case: I save things. My partner saves things. My friends save things. We do it in different apps and never see each other's stuff. The people whose taste I'd most want to borrow from are the ones whose saves I have the least access to. Tabbed is one place where a small group of us can, scoped to people we actually trust.

Target user: people who already save a lot, who have 2–3 friends with similar habits, who actively dislike algorithmic feeds. (Yes, this excludes most of the population. I'm aware.)

Market

Bookmarking is the graveyard category of consumer software. Delicious died. StumbleUpon died. Pocket got shut down by Mozilla last year. Instapaper has been sold three times to companies whose names you can't remember. Everyone's browser has built-in bookmarks that nobody uses twice.

The bet isn't bookmarking. The bet is the social / curation layer on top of it. Are.na has held a small but loyal audience for 10+ years doing a fancier version of this for the art-school crowd. The TAM for "private, friend-only saving with a magazine sensibility" is small but unserved. Maybe enough for a $1M-ARR indie business. Nowhere near enough for a venture round. I am explicitly not pretending it is.

vs What's Out There

• Pocket / Instapaper: solo bookmark stashes that pretend they'll become reading lists. They don't.
• Are.na: art-school aesthetic curation. Tabbed is "where's that recipe my mom sent me". It's pragmatic and daily.
• Notion / Obsidian: general-purpose tools, which is why nobody uses them for the same workflow twice.
• Instagram / Twitter saves: trapped on-platform. You can't see your friends' saves and you can't take them with you when you delete the app at 11pm in a fit of self-respect.

Stage

Private TestFlight beta. ~120 on the waitlist, ~10 active testers. Solo founder, indie-funded, not raising. Whole stack (iOS app + Supabase backend + Cloudflare-hosted marketing site) costs ~$40/month to run. No monetization in place yet; the plan when it matters is invisible affiliate revenue from the links people save (Bookshop, Resy, Apple Services Partner) + a one-time lifetime for power features. No ads, no subscriptions, on purpose.

Conversion

Reddit (you're reading it), word of mouth, and a friend-bundle waitlist mechanic. If your friends sign up with you, you all get invited in the same batch. Trying to recruit clusters of users, not individuals.

This is also the most obvious failure mode in the whole pitch: if I can't reliably pull in 3–5 friends per onboard, a solo user has nobody to follow and the product is dead in 48 hours. Network-effect product with no network. I'm aware of this.

Why Me

Solo iOS developer. Shipped apps before. No co-founder. No funding. No business school. No acquired-by-Twitter exit story to lean on. Built this because I've been frustrated by this specific problem for years and the existing solutions are bad enough that I went and made another one.

The honest version of "why me": maybe I'm the only person frustrated by this. That's a real roast and I'd want to hear it sharpened up.

Things you can roast me on without guilt

• "Bookmarking is dead and you're not different enough to revive it."
• "iOS-only filters out 70% of your market on day one."
• "No monetization plan = no business plan." (counter: at least I'm not pretending the answer is enterprise SaaS.)
• "Network-effect product with no network = your TAM is your friend group's group chat."
• "Editorial brand is a cope when you can't compete on features."
• "If Pocket couldn't make this work with Mozilla's money and 12 years of brand equity, what makes you think you can?"

Site: tabbedapp.com — but per the rules I'm not asking you to grade the website. Roast the pitch.

Have at it.

I save a lot of stuff. Articles I'll definitely read. Restaurants I'll definitely try. Recipes I'll definitely make. Films I'll definitely watch.

My friends do the same, except we all do it alone, in different apps. My wife's got recipes screenshotted in her camera roll. My buddy who actually goes to good restaurants has a Google Maps full of pins I'll never see. My friend who reads the most has a Safari window with 200 tabs older than her dog. Everyone's quietly curating their own stuff in their own corner, and we never see each other's. The people whose taste I'd most want to borrow from are the ones I have the least access to.

So I built Tabbed.

You save things into Collections, and you can invite specific people into specific Collections. The recipes one has my wife in it. The restaurants one has the two friends whose food opinions I'd actually defer to.

No public feed, no algorithm. If you don't follow me, you don't see what I'm saving. The feed you see is just the friends you picked, and what they're into right now.

Closed beta. Waitlist's at https://www.tabbedapp.com.

Fair warning: it kinda only works once your people are in there with you. So if you sign up, bring 3 to 5 of the most save-happy friends you've got along for the ride.

Happy to answer questions about how it works, or hear what's missing.