[Academic] Cultural values & Apple brand perception (Anyone 18+, any country, anonymous, ~5 min)
Hi r/SampleSize!
I'm a Master's student at the University of Southern Denmark (SDU Odense), and I'm running a short survey for my International Market Analytics group project. We're investigating how cultural values shape the way consumers perceive Apple as a brand across different countries.
🔗 https://www.survey-xact.dk/LinkCollector?key=67SFSJSHLJ3K
Quick details:
- ⏱️ ~5 minutes
- 🌍 Open to respondents from any country (we particularly need responses from the USA, UK, Germany, India, Brazil, Indonesia — but everyone is welcome!)
- 🔒 Fully anonymous — no email, no personal data, no tracking
- 📱 You don't need to own Apple products to take part
The questions are mostly 5-point Likert scales (Completely disagree → Completely agree) about cultural attitudes, brand perception, and brand equity. No trick questions, no personal info.
Happy to fill out yours in return — just drop the link in the comments and I'll get to it within 24h!
Thanks so much for your time — every single response makes a real difference to our analysis. 🙏