u/That_Hedgehog9713

Feels a little weird sharing this because i’m not trying to flex but i think it might help some of you.

I started working as a UGC creator a few years ago after a friend of mine told me it was a good way to earn a little side income. The first couple of years were quite tough and I was either not getting any jobs, or super boring work that didn’t excite me. Then I decided to change my whole approach and tried to build up relationships. Instead of working with everyone I started working with only a few clients. I understood their brand and my content also performed better because I became better at making content in specific niches e.g. SAAS, demo videos, skincare etc.

I agreed on direct deals (going direct instead of via platforms) in exchange for a fixed retainer with defined scope e.g. 20 vids a month. Now I have 5-6 main clients only and I’m making more than I was when I was trying to get as many clients as possible. My portfolio now is also very specialised instead of generic so I know if I wanted to I could easily land a direct brand deal if I targetted the right companies. IMO being a specialist (in terms of body of work) works better than being a generalist.

I’m not saying this is the right approach for everyone but it worked for me so figured it might help some other creators out there. Here’s a snapshot from my UGC dashboard in case you wanna see.

Hi! We're Nura, an AI journaling and self-reflection app designed to help people understand themselves better.

The content we will require is in the journaling and self-improvement space. Think relatable, emotionally honest, human content, that makes someone stop scrolling because it feels real. There's also a comedic side to what we make, so the ability to be funny and self-aware is just as important as being able to convey genuine emotion.

For the first video, you'll be acting out specific scenes with voiceover work on top, rather than speaking directly to camera. But if things go well, we'd love to evolve the collaboration into something more conversational, you talking to the audience naturally, as yourself.

**What we're looking for**

- Female creator, aged 25–35

- Native English speaker

- Comfortable with emotional, vulnerable-style content, and equally comfortable being funny

- A natural, unforced on-camera presence

- Clean, well-lit home filming setup

This starts as a single $50 trial video. If we love what you bring to it, we're looking for a consistent weekly collaboration, regular work, and creative briefs that'll actually be fun to film.

Drop a link to your portfolio in the comment if interested!

I made over $50k last year from UGC! 👇

[HIRING] UGC Creator for a mental wellness app: $50 trial video + weekly ongoing work if it clicks.