u/That_roofing_guy

Hello Mr & Mrs Jones

-Hello roof salesperson

Please come in

-oh I see you went to state my cousin went there too, hey you like to fish? Where do you go? Etc etc

Normal polite responses

- so anyhow I guess it’s time for a new roof what did you have in mind for a budget

STOP DONT ANSWER

A roof cost to homeowner has many variables , their budget shouldn’t be one of them.

So based on your circumstances I suggest saying “we’d like to pay fair market value for high quality work”

Or

“I just need the cheapest solution to stop this leak until next spring, money is tight so I’m being upfront with you”

Revealing a budget is not beneficial for the consumer agree or disagree?

The retail price for your 🏠roof is $81000 💰💰💰
(Made up number to create value)

“But we don’t need to charge retail because of our high volume”
(Lie and trying to reinforce large company)

“So our price for your project is $69,430
and here are the 12 month no interest and 6 month no payment options we discussed , which would you like to go with” followed by silence

The real killers at this will hold out 100% of the time and force you to speak first

Your reaction determines what happens next

The poor souls who say ok let’s do it just paid a massive premium. Sadly these are often the elderly and those who are less confident and reluctant to conflict

The majority will say “wow ok we will have to think about it”

Your facial expressions, reactions, body language eye contact etc when seeing the number have now all been observed carefully

The most common sales rep response will be “Great, before I go I just want to make sure I covered everything. What is it you’re going to think about exactly”?

To be continued …