u/TheCPJournal

I’m considering starting a second Substack publication and I’m curious if anyone here has done it successfully.

I already run one newsletter with a few thousand subscribers, but the topics/themes I’m interested in exploring next are different enough that I’m not sure they belong under the same brand/publication.

For those who’ve started a second newsletter:

• Did it help you reach a different audience?
• Did it split your focus too much?
• Did you keep the brands connected or completely separate?
• Any lessons learned you wish you knew earlier?

I’m less interested in “growth hacks” and more interested in whether having two distinct publications actually worked operationally and creatively over the long term.