Biggest Brand Failure I Can Recall? Satisfy Pump Track
Is this the biggest brand marketing failure you’ve seen in recent memory? I feels like it to me. What was already an absurdly overpriced outlier just burned its image in what seems like a single event overnight.
I don’t own any satisfy but I will say I’ve liked their aesthetic. It just seemed a bit over the top from an influencer marketing and pricing perspective.
If you look at any instagram posts about the event, they are getting absolutely cooked. Then you’ll see a handful of well written replies in the comments about how cool it was in person, but if you go to their pages, they all are posting(assuming paid) images of satisfy products.
I love Max Joliffe. Watch all his videos. He looks sick in the brand. But he made a post about the event and was getting roasted. His replies back were brutal to read. Never seen something spiral like this.
The difference is that other brands burning their image usually had to do with true issues like race, sexual orientation, gender roles, etc.
Was this just a brand trying to do too much and coming off beyond corny?