Domain and Name Change
Hi - I am requesting some input/advice on some ideas I have been kicking around. I run a local business where we used to manufacture components (that are infrequently used now and we make from time to time as we get asked) for homes, but have pivoted into running whole projects (10+ years ago pivoted). So I have thought of rebranding to capture this, moving from [brand]manufacture to [brand]remodeling, [brand]remodel, [brand]kitchenandbath or something to that effect. To me the website is a bit of a mess that I don't think serves our customers super well, its quite thin - gives basic none answers, especially when you think of the tens of thousands of $$ they will spend if they go forward with it. We do get questions about what is with the name what do we do, do we make it?
We get little non-branded traffic, when i look at GSC it is 80% branded search, the home page is 85% of all traffic. We basically run on referrals it seems. I want to restructure it all, like I said I don't like the content, and want to run a more informative website that gives away a lot information so the customers hopefully come well informed and are aware that if you want to say remodel a kitchen it is going to cost $XX,XXX-$XXX,XXX or whatever it is.
I'd like to know your SEO thoughts, from domain change, brand change (keeping main last name brand but adding more specifically what we do), and website restructure to provide good, focused information to potential customers. Hope this makes sense, thanks!