▲ 364 r/AtarashiiGakko
She’s become an ordinary girl.
Rin has been chasing her dream since childhood. Now, she’s finally standing face to face with the dream she’s pursued all these years.
btw.Posdnuos never changes, does he?
Image from Rin’s Instagram.
u/Top-Lie2851 — 1 month ago
▲ 6 r/AtarashiiGakko
Sweet Memories at Music Station TV show
Music Station is a live music program broadcast on Japanese terrestrial television. Japan’s television system is quite different from that of the United States. In Tokyo, there are roughly seven or eight major terrestrial TV channels, around 20 to 30 BS satellite channels, and dozens of CS satellite channels. Free terrestrial television is still extremely influential in Japan and is supported by advertising and sponsorship from many major corporations.
The United States has hundreds of cable and satellite channels in addition to terrestrial broadcasting, while Japan still places a great deal of importance on just a handful of major terrestrial networks. In that sense, Japanese television remains unusually concentrated around a relatively small number of major broadcasters. ATARASHII GAKKO! is jointly managed in Japan by ASOBISYSTEM, TWIN PLANET, and TV Asahi Music. Since TV Asahi Music has close ties to the TV Asahi group, AG! naturally has a strong connection with Music Station, one of TV Asahi’s flagship music programs. Music Station is a live studio program that often includes an audience. Producing the show involves much more than simply having artists perform their songs. There are rehearsals, camera blocking, lighting, audience coordination, stage changes between artists, and arrangements for live musicians. Because of this, preparation for a one hour live broadcast can take up much of the day. In the past, Japanese music programs sometimes built elaborate stage sets costing several million yen even if they were used only once. These days, the sets tend to be simpler than they used to be. Not every artist can appear on Music Station either. Whether an artist is invited usually depends on factors such as popularity, current buzz, promotional timing, and the support and promotional strategy of record labels and talent agencies. I have looked at music programs from various countries, and I have not found many examples of a weekly one hour live television program that goes through this much preparation and stage production every single week. Music Station is probably a rather unusual program even by international standards. In this broadcast, Kanon returned and looked healthy and energetic, which was great to see. Suzuka also explained that AG! had approached AiNA THE END, formerly of BiSH, about working on a song with them. All four members of AG! then knelt down in front of AiNA. AiNA, however, revealed that she had already been going to see AG! perform at small live venues in Shibuya since around 2018. And, as expected, Suzuka got a little too excited and went wild again. She even took off one of her socks and handed it to Tamori, the host of Music Station. Tamori looked completely confused and seemed to have no idea what he was supposed to do with it.
I just hope tomorrow’s news headlines do not call it a “live TV incident.”
u/Top-Lie2851 — 1 month ago
▲ 190 r/AtarashiiGakko
AG! After Show Party
After successfully finishing their Taiwan show, they had an “uchiage(After Show Party),” a post show dinner together with the staff.
Chinese food is very common in Japan too, but the flavors are usually adjusted to suit Japanese tastes. So when Japanese people eat Chinese or Taiwanese food in Taiwan, the seasoning can feel quite different, and there are also many dishes that are less familiar. For them, eating out overseas is probably one of the fun parts of touring, because they can enjoy dishes they already know while also trying something completely new.
Xiaolongbao, shumai, boiled dumplings, and water spinach are all pretty familiar foods in Japan. On the other hand, Taiwan’s famous lu rou fan is still not something you see everywhere in Japan, so a lot of Japanese travelers look forward to eating it when they visit Taiwan.
Of course, an uchiage after a nighttime show can get pretty late. Eating a big meal that late can make you gain weight or leave your stomach feeling heavy the next day, so there is always a little battle between wanting to enjoy the food and trying not to overeat. Still, seeing them enjoy the local food together after a successful show is part of the fun of touring overseas.Anyway, after finally being able to relax and let go of the tension, it must be a lot of fun to sit down with the staff over a meal, talk about everything that happened that day, look back on the show, and share plenty of laughs along the way.
Image source: RIN onaka yummy Official Instagram
u/Top-Lie2851 — 1 month ago
▲ 20 r/BABYMETAL
Some of the merch has already sold out.
The “BM Plush Pouch” has already sold out. Once again, Japan’s collector culture has come up with something fans just can’t resist. They’ve done it again.
In recent years, the term “oshi-katsu” has become popular among Japanese otaku and fandom communities. It refers to activities centered around supporting your favorite artist, idol, character, or group. One popular item is a small pouch with a clear window that lets fans carry around plush dolls of their favorite music group members. BABYMETAL’s version was released through A!SMART and quickly sold out.
Another item commonly seen among fans at Japanese rock festivals is a wrist supporter used for wiping away sweat. BABYMETAL released their own version with a small back pocket, and that sold out almost immediately as well.
This is a familiar pattern in the Japanese music industry. They constantly come up with merchandise that fans will want, deliberately keep production quantities limited so they do not end up with excess inventory, and repeatedly use the word “limited” to stimulate collector psychology.
It creates that feeling of, “If I miss it now, I may never be able to buy it.”
At this point, turning fan psychology into merchandise sales has practically become a Japanese specialty.
u/Top-Lie2851 — 1 month ago
▲ 71 r/AtarashiiGakko
AG! at Taipei Dome, Taiwan, August 30, 2026
Taiwan, R.O.C. China, is geographically close to Japan, but the culture is also different, so many Japanese tourists visit Taiwan. Chinese and Japanese use some different characters, so I am not completely sure about the exact meaning, but a direct machine translation of 「日本怪奇美少女組合」 would be something like “Japan’s strange and mysterious beautiful girl group.”
I want to say thank you to them for performing SEISYUN WO KIRISAKU HADO! even with only three members.
Taiwan has TV channels that specialize in Japanese programming, and Japanese shows are sometimes broadcast with translations, so I think there were probably some people in Taiwan who already knew AG!.
It is amazing how Suzuka chan is always completely herself and full of energy wherever she goes.
I think the cap she was wearing was from the Taiwanese baseball team Rakuten Monkeys. Mizyu chan’s one looked like the black version with the R and M overlapping logo. By the way, Rakuten is the name of a Japanese internet shopping company.
They changed their formations to fit three members, which really shows how professional they are. The gestures they exchanged with the interpreter were funny too.
Tokyo is also very hot and humid, but I think it must have been really hot at the stadium in Taiwan too.
u/Top-Lie2851 — 2 months ago
▲ 88 r/AtarashiiGakko
AG!’s professionalism in Taiwan.
AG! performed at the JAMJAM ASIA festival in Taiwan. Kanon was absent, so the group looked a little different from usual, but SUZUKA seemed even more wild and energetic than normal. They are the kind of performers who do not get shaken even when they have to change their formation at short notice, and they still manage to keep everything together very well.
By the way, Taiwan is officially governed as the Republic of China, or R.O.C. It has its own government, democratic political system, and distinct social background. There are also many people in Taiwan who are very fond of Japan, and Japanese TV programs are widely available there.
Because the language is different from Japanese, during an interview they were asked whether they had studied any Chinese before coming for the concert. RIN said that she had memorized the phrase, “See you again at the venue!”
She also said that the chocolate xiaolongbao was delicious and that she had eaten it the day before as well.
Taiwan is only a few hours away from Tokyo by plane, and because the food culture is different, many Japanese people also travel there for vacations.
u/Top-Lie2851 — 2 months ago
▲ 26 r/AtarashiiGakko
Special circumstances surrounding Japanese high school students
Japan’s compulsory education system consists of six years of elementary school, from around age 6 to 12, followed by three years of junior high school, from around age 12 to 15. During this period, students generally attend a designated public school within their local district. Compulsory education ends after junior high school, so from that point onward, students take entrance examinations for high schools and later universities based on their academic performance and the schools they hope to attend.
During junior high school, many students spend a great deal of time studying for entrance exams, and some experience considerable stress because they have very little free time. High school itself lasts only three years, from around age 15 to 18. Uniform designs vary from school to school, and some private schools even create especially attractive or fashionable uniforms as a way of appealing to prospective students.
Because students often travel from a much wider area to attend high school, they meet many new people and frequently see it as a fresh start. It is also a period when parents tend to give their children a little more freedom. In Japan, the period commonly associated with the word seishun, or youth, is strongly connected with these three short years of high school. They are three years spent in school uniform, but also three years in which teenagers begin to have more contact with society, gradually grow into adults, and experience romance and friendship.
For parents, school uniforms also have practical advantages. Since students do not need to wear different casual clothes to school every day, clothing expenses are easier to control. Because everyone wears the same uniform, there is also less opportunity for students to be mocked, judged, or excluded because of what they are wearing.
In the United States and Europe, individual expression tends to be emphasized more strongly. In Japan, however, education has traditionally placed greater emphasis on group behavior and on thinking about how one’s actions affect other people. Only a small number of Japanese high schools allow students to attend in completely casual clothing. Most high school students spend all three years wearing uniforms, so it is only natural that so many manga and anime stories about school life also feature characters in uniform.
That is also one reason why, from a Japanese point of view, ATARASHI GAKKO! debuting in school uniforms did not initially have an enormous visual impact. At the time, they themselves were around junior high and high school age, so their appearance felt fairly natural and familiar. Even though they combined jazz, dance, and unusual choreography, and even performed theme songs for television dramas, they did not immediately attract huge attention because, visually, school uniforms were simply part of everyday life in Japan.
At the same time, because school uniforms are associated with a very specific age group, adults who show an unusually strong interest in the uniforms themselves can sometimes be regarded as creepy or even perverted. That probably created another kind of barrier to wider interest in the concept. However, after the success of “OTONA BLUE,” the group became much more established, and their level of recognition has continued to grow since 2019-2023.
The concept behind AG! is that seishun should not be limited to the three years of high school. Their message is essentially that adults can enjoy youthfulness too and continue to experience their own kind of seishun.
In Shibuya, Tokyo, there is a huge rooftop park called Miyashita Park built above the city streets. After around 3:30 p.m., it often becomes a gathering place for high school students. Most of the time, they are simply sitting around and talking endlessly with their friends.
Some traditional schools still prohibit students from stopping anywhere on the way home or from having part time jobs. But many students adjust the length of their skirts after leaving school, take photo booth pictures, go to arcades, or simply wander from Shibuya toward Cat Street with their friends.
Schools that still use sailor style uniforms have become less common, but there are still some high schools in different prefectures that continue to use classic traditional uniforms. Recently, debates over “diversity,” which became a major social issue in the United States and later influenced discussions in Japan, have also led to calls for schools to abandon traditional uniforms or to allow female students to wear trousers.
School buses and parents driving students to and from school are less common in Japan than in some other countries. Because public safety is generally high, a scene in a manga showing a student walking alone along a beach in school uniform may look romantic or stylized, but in Japan it can also be a perfectly ordinary and realistic everyday sight. And Japanese high school girls are often referred to by the abbreviation “JK.” “JK” stands for joshi kousei, which means a female high school student.
u/Top-Lie2851 — 2 months ago
▲ 47 r/AtarashiiGakko
The Costumes in the “TOKYO CALLING” Music Video
I think “TOKYO CALLING” left a strong impression on many people because of its powerful and funny choreography and distinctive song.
The lyrics express a powerful anthem about moving forward through a rapidly changing society, the frustration and heaviness of everyday life, and the confusion around us, while sending energy from Tokyo out into the world.
Actually, even native Japanese speakers have trouble understanding most of the lyrics because they are delivered so quickly. Most ordinary listeners would need to look at the written lyrics to understand them properly. The only phrases you can just about catch are “Tokyo Calling!” and “We are Marching!”, so in that sense Japanese listeners are not that different from foreign listeners.
Many AG! fans probably already know this, but the costumes in this music video can be seen as a parody of the Ultra Guard uniforms from ULTRA SEVEN part of the ULTRAMAN series, which began airing in 1967.
During the period known in Japan as the Showa era, especially from the 1970s through the 1980s, a huge number of live action special effects television dramas for children were produced. ULTRAMAN followed a familiar formula in which a human transformed into ULTRAMAN and defeated a monster in each episode, but it was extremely popular with children.
New ULTRAMAN series were produced regularly, and among them, ULTRASEVEN had a particularly distinctive design. Even the vehicles used by the team members were considered futuristic at the time. Later, soft vinyl character figures also became popular as toys.
I looked into children’s live action special effects productions from around the world during that period, and for some reason Japan seems to have produced an unusually large number of them. Just as Japan had an enormous variety of manga, it also had a remarkably rich culture of special effects television dramas made for children.
That is why AG!’s “TOKYO CALLING” music video can feel nostalgic to Japanese viewers. With a melody that also evokes something like Godzilla, the video successfully recreates the atmosphere of old Japanese monster movies and television shows while turning it into something uniquely AG!. For Japanese people, it is the kind of music video that can bring back memories of that older era.
Shingo Katori with Tokyo Tower
u/Top-Lie2851 — 2 months ago
▲ 169 r/AtarashiiGakko
Part of the dance Suzuka does in TTTTOKYO.
At the beginning of the new song TTTTOKYO, Suzuka gets down from RIN’s shoulders, crosses both arms in front of her chest, and then points toward her crotch. That choreography is based on a famous gag by Japanese comedian and film director Takeshi Kitano.
The gag itself was inspired by Romanian gymnast Nadia Comăneci, who became famous for her performances in a leotard at the Olympics in the 1970s. It emerged during Japan’s huge manzai comedy boom in the early 1980s and became one of those nationally recognized comedy routines that almost any Japanese person would immediately understand when they saw it.
So when Japanese people see Suzuka do that pose, they can recognize where it comes from and wonder whether the choreography sampled Kitano’s gag.
Takeshi Kitano is also a popular and highly regarded film director in France.
u/Top-Lie2851 — 2 months ago
▲ 49 r/AtarashiiGakko
Sailor Uniforms in Japan Today
ATARASHI GAKKO! are well known for their sailor-style school uniforms, but in Japanese high schools today, sailor uniforms are actually quite uncommon. They are now mostly found at a limited number of traditional private schools, and their use has declined to roughly one-tenth of what it was in the 1980s. As a result, the sailor uniform has increasingly become more of a symbolic image associated with Japanese manga, TV dramas, and other forms of pop culture.
One reason for the decline is practicality. Sailor uniforms are generally worn directly over an undershirt or against the body rather than over a separate shirt, making them less versatile and less economical. Nowadays, most Japanese high schools use blazer-style uniforms instead. For example, in this commercial by the Japanese mobile carrier NTT DOCOMO, the high school uniforms worn by Kanna Hashimoto and Minami Hamabe are much closer to what is commonly seen at Japanese high schools today. Sailor uniforms are now more commonly associated with junior high schools.
Since each school has its own distinctive uniform design, Japanese people can often tell which school a student attends simply by looking at the uniform. These uniforms are also made specifically for each school, so you generally cannot just buy the uniform of a high school you like. In many cases, the retailer requires proof that you are actually enrolled at the school before selling it to you.
The band activities shown in this commercial are not really an exaggeration either. School bands are quite common in Japan, and students have access to small live music venues as well as stores where musical instruments are readily available.
AG! once did a parody of this commercial. Interestingly, Kanna Hashimoto starred in the fourth film adaptation of Sailor Suit and Machine Gun in 2016, while Minami Hamabe has also played a leading role in a Godzilla film. Both are very popular actresses in Japan.
Both Kanna Hashimoto and Minami Hamabe have appeared in many Japanese high school coming-of-age movies. And the bridge pose from the original 1981 version of Sailor Suit and Machine Gun should look pretty familiar to AG! fans it’s the same kind of pose AG! are known for doing in Saishuu Jinrui. SU-METAL (Suzuka Nakamoto) of BABYMETAL also wears a sailor-style school uniform in the music video for “Headbangeeeeerrrrr!!!!!” The uniform is used to evoke an image of her younger, schoolgirl days, tying into the song’s idea of the “legendary black-haired girl” and giving the scene a nostalgic sense of her past. THen Also, since Japanese students normally wear their high school uniforms for only three years, once an adult wears one, most Japanese people tend to see it as cosplay rather than an actual school uniform. I think Mizyu’s karaoke version of “Sailor Suit and Machine Gun” is probably the original 1981 version.
"NTT DOCMO" Mobile phone TV commercial
ATARASHI GAKKO! TV Commercial Parody
Sailor Suit and Machine Gun (1981 Original Film)
u/Top-Lie2851 — 2 months ago
▲ 26 r/AtarashiiGakko
What the LuckyFes Lineup Schedule Reveals
Lucky Festival has been held since 2022 at Hitachi Seaside Park in Ibaraki Prefecture, Japan. The venue was originally home to ROCK IN JAPAN FESTIVAL, a massive event that attracted around 50,000 people. However, after the COVID pandemic, disagreements arose between the organizers and local authorities over how the event should be managed, and ROCK IN JAPAN eventually moved to another location. That had a major economic impact on the local area, so LuckyFes was launched as a new music festival centered mainly around Japanese pop music, and it has continued there ever since. One of the biggest attractions this year is BABYMETAL. The LuckyFes organizers reportedly negotiated directly with the top management at Amuse to bring them in and placed them in the headliner slot. In Japan, BABYMETAL is one of those acts that is extremely well known among people who regularly attend music festivals. Another interesting thing you can see from the timetable is the role of ATARASHII GAKKO!. At Japanese festivals, they are often placed somewhere around the middle of the lineup, where they work almost like an energy booster that tightens up and revitalizes the overall flow of the festival. The timetable also shows an interesting difference in photography policies even among artists under ASOBISYSTEM. Kyary Pamyu Pamyu and ATARASHII GAKKO! allow photography, while FRUITS ZIPPER does not. This reflects a difference in marketing strategy. In Japan, photography is generally prohibited for traditional “pure-image” idol groups. Many artists who debuted around ten years ago also tend to prohibit photography. In particular, artists connected to Sony and Avex have traditionally maintained strict no-photography policies. A major reason is the complicated management of copyright, image rights, and other related rights. ATARASHII GAKKO!, on the other hand, became internationally known largely through viral exposure on TikTok and other social media platforms. Because online sharing has always been part of their growth strategy, they tend to be much more open about allowing fans to film and share content. They even frequently show what happens backstage, making that sense of openness part of their identity and promotional strategy.
I decided not to go this time because when it rains in the area around the festival venue, the wait for buses can get very long. That can make it difficult to catch the last train back to Tokyo, and there aren’t many places to stay nearby😂.
u/Top-Lie2851 — 2 months ago
▲ 30 r/AtarashiiGakko
ANOTHER SKY ,a Japanese TV program.
A Japanese terrestrial TV program aired footage of AG! filming on location in Los Angeles. As always, their comedy was in full force throughout the shoot. The moment they spotted some electrical cables at a roadside construction site, they started pretending to get electrocuted. Then Suzuka noticed a picture of a guitar painted on a street utility box and immediately started pretending to play it.
They reunited with Money Mark at his studio, where AG! talked about their future. I think the episode will be available to stream on TVer.
Street electrocution show in L.A.
RIN talks about how her experiences in L.A. changed her.
Suzuka said that her time in L.A. gave her “evolution,” “change,” and “an explosion.”
u/Top-Lie2851 — 3 months ago
▲ 15 r/AtarashiiGakko
AI Suzuka: Shaved Head
Today, when I searched for AG! on Google Japan, there were tons of news stories about Suzuka shaving her head. Even in the age of AI, Japan really is such a peaceful country.
She often responds to funny posts from fans, doesn’t she?
u/Top-Lie2851 — 3 months ago
▲ 94 r/AtarashiiGakko
ATARASHI GAKKO! has been appointed as an ambassador for the GO GLOBAL PROJECT.
In today’s Japan, after the COVID-19 pandemic, the weaker yen, rising prices, safety concerns, and other social conditions have combined to make it harder for young people to take their first step overseas.
The GO GLOBAL PROJECT is a co-creation project that aims to encourage society as a whole to create opportunities for young people to take their first step into the world.
Whether through overseas travel, studying abroad, internships, entrepreneurship, volunteering, culture, the arts, sports, or any other path, the project supports young people in gaining experiences that challenge them to go overseas. https://www.youtube.com/watch?v=gfz7oer1a0o
u/Top-Lie2851 — 4 months ago
▲ 40 r/BABYMETAL
A popular Japanese musician on YouTube, MINO, gives his commentary on BABYMETAL.
He has a really interesting talk, so please enjoy it by changing the YouTube translation settings.
u/Top-Lie2851 — 4 months ago
▲ 64 r/BABYMETAL
What is “MATSURI” as seen in BABYMETAL?
In Japan, festival season has come around again.
Many Japanese festivals are gatherings of local residents that express gratitude to the ancestors who preserved local culture. They often name gods connected to nature, such as mountain gods and river gods.
Rather than being based on ideas like “Do you believe in the one absolute God?” or “a covenant with God,” Japanese festivals are strongly rooted in the idea of living in harmony with nature and maintaining the local community.
The fox god that appears in BABYMETAL is connected to the Inari deity of Inari shrines, known as a god of agriculture and food.
In old farming villages, foxes were valued because they ate mice. Since mice damaged rice crops, foxes helped protect the rice and contributed to good harvests. For that reason, foxes came to be treated as messengers of the gods.
In a cultural mindset where many gods exist, the basic attitude is something like, “It is fine if different gods coexist,” “as long as they do not bring a curse, it is okay,” and “as long as the local community remains peaceful, that is what matters.”
That is why, even today, it is completely normal in Japan for people to visit a shrine at New Year, hold funerals in the Buddhist style, have weddings in Christian style chapels, and also celebrate Christmas.
So the act of putting your hands together is often simply a gesture of thanks. It does not always carry a very deep religious meaning.
The chants in songs like METARI and MEGITSUNE, such as “Sore Sore” and “Washoi Washoi,” basically carry the feeling of people forming a circle, giving thanks for everyday life, dancing, and enjoying themselves together.
That is also why many regions across Japan have their own festival dances.
A mikoshi, or portable shrine, is brought out once a year and carried through the town. The idea is that the mikoshi is a vehicle for inviting the deity to come into the town.
Usually, only local volunteers are allowed to carry it. The woman in the video was able to carry it with the cooperation of the local community. Mikoshi are extremely heavy, so people can get injured while carrying them.
In my own case, I have absolutely no interest in religion. When my parent passed away, I had to ask my relatives what Buddhist sect my family belonged to. That is how little awareness I had about religion.
In other words, most Japanese people are not very concerned with religion itself. They mostly follow only the formal customs as part of a cultural style.
I personally do not participate in festivals like this, so of course there are also people who do not take part.
This is a festival in Asakusa Tokyo Japan.
On the day of the BABYMETAL Concert at Saitama Super Arena VLOG
u/Top-Lie2851 — 5 months ago
▲ 4 r/BABYMETAL
What is “MATSURI/Festival” as seen in BABYMETAL?
In Japan, festival season has come around again.
Many Japanese festivals are gatherings of local residents that express gratitude to the ancestors who preserved local culture. They often name gods connected to nature, such as mountain gods and river gods.
Rather than being based on ideas like “Do you believe in the one absolute God?” or “a covenant with God,” Japanese festivals are strongly rooted in the idea of living in harmony with nature and maintaining the local community.
The fox god that appears in BABYMETAL is connected to the Inari deity of Inari shrines, known as a god of agriculture and food.
In old farming villages, foxes were valued because they ate mice. Since mice damaged rice crops, foxes helped protect the rice and contributed to good harvests. For that reason, foxes came to be treated as messengers of the gods.
In a cultural mindset where many gods exist, the basic attitude is something like, “It is fine if different gods coexist,” “as long as they do not bring a curse, it is okay,” and “as long as the local community remains peaceful, that is what matters.”
That is why, even today, it is completely normal in Japan for people to visit a shrine at New Year, hold funerals in the Buddhist style, have weddings in Christian style chapels, and also celebrate Christmas.
So the act of putting your hands together is often simply a gesture of thanks. It does not always carry a very deep religious meaning.
The chants in songs like METARI and MEGITSUNE, such as “So-re Sore” and “Washoi Washoi,” basically carry the feeling of people forming a circle, giving thanks for everyday life, dancing, and enjoying themselves together.
That is also why many regions across Japan have their own festival dances.
A mikoshi, or portable shrine, is brought out once a year and carried through the town. The idea is that the mikoshi is a vehicle for inviting the deity to come into the town.
Usually, only local volunteers are allowed to carry it. The woman in the video was able to carry it with the cooperation of the local community. Mikoshi are extremely heavy, so people can get injured while carrying them.
In my own case, I have absolutely no interest in religion. When my parent passed away, I had to ask my relatives what Buddhist sect my family belonged to. That is how little awareness I had about religion.
In other words, most Japanese people are not very concerned with religion itself. They mostly follow only the formal customs as part of a cultural style.
I personally do not participate in festivals like this, so of course there are also people who do not take part.
u/Top-Lie2851 — 5 months ago
▲ 83 r/BABYMETAL
The corporate backbone that defines BABYMETAL’s secrecy and branding
This image provides a look inside the offices of AMUSE Inc., the organization that serves as the foundation for BABYMETAL. Listed on the Tokyo Stock Exchange Prime Market, Amuse is one of Japan's most prominent entertainment conglomerates, famous for managing legendary acts like Southern All Stars and Perfume, and for building the global launchpad for ONE OK ROCK.
What sets Amuse apart is its "Vertical Integration" model. Unlike typical US talent agencies that act primarily as intermediaries, Amuse functions as a hybrid of an agency, a production studio, and a music label. They excel at a long-term management style—controlling everything from fan clubs and merchandise to global touring logistics in-house.
This rigid, "studio-like" corporate structure is exactly why BABYMETAL’s branding and information control are so absolute. The reason we see zero leaks regarding member privacy or internal transitions is due to the immense capital and iron-clad governance of this organization. While Japan has other major players like Stardust or Horipro, it is Amuse’s specific style of corporate management that maintains the unique mystique and strict secrecy of BABYMETAL.
u/Top-Lie2851 — 5 months ago