How do you decide how much time to spend promoting a song after it's finished?
A friend of mine finished a song recently and I watched him go from being super excited about it to completely buried in release stuff.
The song was done. Recorded, mixed, changed a million times, listened to until he probably hated it, then finally approved. Then suddenly he was making artwork, clips, lyric content, figuring out posts... basically another project.
At one point he said, "I think I've spent longer figuring out how to promote this than I did writing the chorus."
Which honestly made me laugh because... yeah lol
I've been experimenting with a few different approaches to the visual side, mainly because making short promotional clips can become tedious pretty quickly. One of the things I ran into was toneframer, which helped simplify that particular part without adding much extra work. It also got me thinking about whether we're creating more content around each song than we really need to. Stil tryina figure this stuff out tbh
The algorithm seems to be the thing we need to impress, I guess. And content is apparently how you do that now.
How do you guys decide when enough is enough? At what point do you just put the song out and get back to making music?