Possible spoilers? Absolutely hilarious y’all!

I came across this in the wild and thought I would share.. while I know there was a lot of backlash for IEWU, I wish there had been way more.

I haven’t read this book personally, but I’m so glad to hear it’s awful. This is the kind of karma Colleen deserves imo- hoping to see more of this energy.

Has anyone here read this book? Not sure if it has sensitive subject matter.

i've gone down a rabbit hole just for funsies, so while i cannot prove the following, but nothing would shock me at this point.

said rabbit hole? how is mayday 'performing' compared to other apple tv movie premieres?

• while online commentary remains mainly negative about ryan's existence in general, the viewership puts this film at the top for apple tv film premieres, "FlixPatrol: Independent tracking shows Mayday hit #1 overall on Apple TV+ in over 100 countries within 24 to 48 hours of its September 4 release."

then i looked into who was responsible for marketing / promo- of course maximum effort is one of three agencies promoting this film.

so i was still stuck on how on earth THIS film of all films would debut not slightly above others, but significantly more?

• "FlixPatrol's point system (which tracks daily rankings across over 100 countries) shows Mayday holding the maximum available daily points by maintaining the #1 spot in virtually every single country worldwide since its release." huh?

and then i thought, could maximum effort pay for viewership / to manipulate the success of this film? i know that sounds crazy, but desperate times call for desperate measures.. and we've seen a lot of wild shit throughout this lawsuit.

so my crazy train continued on and found the following as options for manipulating viewership. if anyone else is better at figuring stuff like this out, please have a stab at it. debunk / confirm / maybe something adjacent? idk, but it makes no sense to me for this film to be doing that well.

it's weird.

Could maximum effort influence viewership to save Ryan's career?

The agency would have to use highly sophisticated corporate "growth hacking" strategies to artificially buy audience attention and force high-volume playback.

Here is exactly how an agency can "pay for views" in the modern streaming era:

1. Massive "Ghost Free-Trial" Buying (Corporate Bundling)

The most direct way to buy views is to buy the subscriptions that unlock them.

• The Tactic: Maximum Effort or corporate partners can buy millions of dollars worth of Apple TV+ subscription codes or 3-month free trials in bulk.
• How it works: They then distribute these for "free" through promotions with Reynolds-adjacent brands (like Mint Mobile, Aviation Gin, or Wrexham AFC sponsorships).
• The Result: Even if a user only clicks the link out of curiosity and lets the movie play for five minutes, it registers as a brand-new "Subscriber Acquisition" and a unique view in Apple's data funnel.

2. Device-Farm Streaming (Click Farms)

While it sounds like a conspiracy theory, "click farming" is a multi-million dollar reality in the entertainment industry.

• The Tactic: Subcontracting third-party digital marketing firms that operate thousands of automated phones, tablets, and computers.
• How it works: These firms use specialized software to log into thousands of legitimate, paid streaming accounts simultaneously, setting Mayday to loop repeatedly on mute in the background.
• The Result: This directly inflates the "total minutes watched" tracked by external data companies like Luminate and Nielsen, creating a false impression of massive organic demand.

3. Paying Influencers to "Meme" the Movie into Playbacks

Instead of buying the views directly, agencies often pay popular TikTok, X, and YouTube creators to create viral trends or "hate-watch" challenges around a film.

• The Tactic: Flooding social media with paid content that uses clips or specific sounds from Mayday.
• How it works: If millions of teenagers see a viral TikTok sound from Mayday, thousands of them will open the Apple TV+ app just to see the context of the meme. The agency paid for the TikTok video, but the ultimate byproduct is a massive spike in real app playbacks.

4. Buying "Share of Voice" on Aggregator Sites

Third-party tracking platforms like Reelgood and JustWatch measure success based on what users are searching for and clicking through. Agencies can aggressively buy high-impact banner ads and "Trending" placements on those specific tracking apps. By routing traffic through those tracking links, they artificially force Mayday to look like the #1 most searched movie on the internet.

Wrexham suffered their heaviest defeat under the ownership of Ryan Reynolds and Rob Mac as West Ham ran rampant in a 6-0 rout on Friday.

The Welsh club has enjoyed a meteoric rise under its celebrity owners, achieving a record three straight promotions to reach England's second tier for the first time last season.

https://preview.redd.it/hih2re2dw4ph1.png?width=729&format=png&auto=webp&s=29a333ca3e730434b9304ce02320931478f697e2

- Wrexham told to 'get act in order' by local council

But Wrexham were no match for a West Ham team that was relegated from the Premier League last season.

The six-goal loss exceeds the previous biggest defeat since Reynolds and Mac's takeover was finalized at the start of 2021 -- a 5-0 loss to Stockport County in the fourth tier in September 2023.

"Very tough," Wrexham manager Phil Parkinson said. "A very tough night. I've got to analyze myself and have that accountability. I'll be looking at what I should have done better."

The defeat came in front of the largest crowd ever for a match involving Wrexham, with 59,712 in attendance at London Stadium, which was built to host the London 2012 Olympics.

The previous record attendance was the 54,096 who watched Wrexham face Liverpool at Anfield in the FA Cup in January 1970.

Parkinson had said ahead of Friday's match that the whole club had been looking forward to the occasion in the capital.

But that enthusiasm will soon have faded as West Ham took charge. England international Jarrod Bowen and forward Joël Piroe put West Ham 2-0 up by halftime before the hosts inflicted further damage after the restart.

Konstantinos Mavropanos, Valentín Castellanos, Mohamadou Kanté and Manor Solomon all found the net to make it a night to forget for Wrexham.

The visitors were limited to a single chance throughout, though it could have had a significant impact, Mavropanos producing an excellent goal-line clearance from George Dobson at 1-0 before West Ham cut loose.

"For 25 minutes we were in it, then two moments where our defending wasn't good enough," Parkinson added. "The third goal really killed us.

"Part of me is being reasonable and saying these are a very good side, a multimillion-pound attacking force that should be in the Premier League."

The result continues a tough start to the season for Wrexham after narrowly missing out on a place in the promotion playoffs last season. Parkinson's team have just one win from their first seven Championship games and are closer to the relegation zone than to making a push for promotion to the Premier League.

West Ham, meanwhile, are on course for an immediate return to the top flight, with Friday's win -- their largest since September 2018 -- taking them top of the table ahead of the rest of the weekend's fixtures.

The Hollywood actor is under fire from the local council.

Wrexham’s rapid rise under Hollywood owners Ryan Reynolds and Rob McElhenney has brought plenty of headlines, but now they’re in the news for being a pair of naughty boys. The club is in hot water after carrying out work on its new training facility before securing the appropriate planning permission.

The Championship club has completed the redevelopment of its first-team base at Colliers Park in Gresford, but the necessary approval had not been granted when the work was carried out. Wrexham submitted its planning application in August, by which point the pavilion was already close to completion.

That has not gone down well with the local community council. Mike Morris, chair of Gresford Community Council’s planning committee, hit out at both Ryan Reynolds and Rob McElhenney for having the arrogance to proceed with the project and thinking it was OK to subsequently seek retrospective approval.

“I do wish that people [Wrexham] would get their act in order and not put in retrospective applications just because it suits you - which, at the end of the day, [is] what it came down to.”

“You wanted to do it in the summer, and you know the fact you’ve had good results, and you know the football club is doing very well, we all applaud that, but it’s no excuse for not following the procedure properly,” he added.

“It’s no different to any other retrospective application. So it will be a matter for members to consider whether they are going to support it or not, and that will come out in the debate.”

Wrexham, with the knife in their hand and covered in blood, had no other option but to acknowledge that it got the process wrong. Chief strategy officer Aidan Miller issued an apology to the planning committee and local residents and pointed to the club’s efforts to limit the impact on the surrounding area. The off-field problems only compound their on-field struggles, with the side recently on the wrong side of their biggest-ever loss under Hollywood ownership, a 6-0 thrashing from West Ham. In the league, they are just 3 points from relegation after 7 games played.

https://en.as.com/soccer/ryan-reynolds-wrexham-criticized-by-local-council-over-unauthorized-training-ground-building-f202609-n/

This, IMO, is prep work for his 60th bday celebration (an excuse for when no one cares about his bday). I'm sure at some point Blake and Ryan thought it would be the event of the year. i added screenshots of the comments. there are only 23 and they're basically all negative.

Here is the link: https://people.com/ryan-reynolds-says-he-does-not-like-huge-birthday-parties-ahead-of-turning-50-exclusive-12108321

The actor spoke exclusively to PEOPLE ahead of his milestone 50th birthday on Oct. 23

By Latoya Gayle and Lizzie Hyman | Published on September 6, 2026 09:30AM EDT

Ryan Reynolds is hinting at how he might spend his milestone 50th birthday. 

While attending the premiere of his new film, Mayday, at the Lincoln Center AMC in New York City on Monday, Aug. 31, the actor, 49, spoke exclusively to PEOPLE about how his family celebrates birthdays. 

He is set to celebrate his 50th on Oct. 23, but admitted that he’d rather not have a big extravaganza. 

“I don’t like birthdays. I mean, I’m fine with it,” he told PEOPLE. “I don’t bemoan a birthday, but I’m not like, ‘Hey, let’s have a huge party for me.’ ”

The Deadpool star added, “I’m good. I get enough attention. I was just on a red carpet. This is plenty.”

The candid comment comes after his wife, Blake Lively, celebrated her 39th birthday on Aug. 25. Reynolds marked the occasion by sharing a sweet tribute on Instagram.

“August 25th is this family’s Super Bowl™️. Happy Birthday to the very best human I know,” he captioned snaps of him and Lively. “You’re not just another courageous and deeply kind genius. You’re also unreasonably cute.”

“I know how lucky I am that you were born. Every time I’ve ever hit my head, it’s YOUR life that flashes before my eyes,” he concluded.

Every year, the two actors celebrate their birthdays and three of their four children‘s birthdays in a 113-day window. The couple also celebrates their wedding anniversary on Sept. 9. 

Reynolds and Lively’s eldest child, James, turns 12 in December, while daughter Inez turns 10 in September and daughter Betty turns 7 in October. Their son Olin’s fourth birthday is in February.

“I’m in Birthday Alley. My kids, we have about four of our family members all just back-to-back to back-to-back,” he said. “It’s Birthday Alley, and it goes right on into Christmas. Ceaseless.”

“Basically, yeah, to my 50th birthday. I mean, crazy,” he continued. “I’m mostly breathing in helium all day, filling balloons, emptying balloons, filling more balloons. That is Birthday Alley.”

The birthdays coincide with Reynolds celebrating the release of his new action-comedy, Mayday, in which he plays a U.S. Navy fighter pilot whose plane goes down over Soviet Russia during a secret mission in 1987.

i posted this over a year ago in mid May 2025 - it's amazing how right katie joy was about all this. i wonder who the source was? also - no wonder blake and ryan were freaking out about katie's coverage.

https://www.instagram.com/p/DJx1sLDxjAG/

the comment section is interesting. it was transparent for so long what happened here.

Shout out to u/Animatopoeia for this epic treat 🤣😆

https://www.reddit.com/r/ItEndsWithLawsuits/s/8pV3bznxwP

Post content:

I wanted to memorialize Wayfarer's masterful MSJ that teased the devastating and (now iconic) evidence that single-handedly destroyed Lively and Reynolds' case: Lively's PGA Letter.

Flavor: Coffee-toffee chocolate cake with walnut bits and buttercream frosting

For the text and redaction bars, I melted dark chocolate chips with a bit of coconut oil, and used the tip of a metal skewer to write the letters. As it turns out, I'm better at typography than I am baking. I was going to show a photo of a sliced piece, but when I cut into the cake, it fell apart at the slightest pressure and turned into a messy, pathetic lump with zero structural integrity.

Which is a pretty apt metaphor for Lively and Reynolds' case. 🤣

(It sure tastes flirty and yummy and playfully bold though!)

Unredacted MSJ: https://storage.courtlistener.com/recap/gov.uscourts.nysd.634304/gov.uscourts.nysd.634304.1242.0.pdf

Okay, I haven't seen this posted yet, but with all the speculation about the clown show that Blake and Ryan are planning surrounding Taylor Swift's Wedding, I thought this was highly relevant.

This was scheduled recently, and news came out in April when the calendars were published. Seems convenient considering when they probably found out about Taylor's wedding date (July 3rd). While this may seem like a reach, imagine all the press surrounding the aftermath of the 4th of July wedding weekend excluding these assholes (Lively/Reynolds). Press will assumingly be all about Blake's former best friend all July long.

So why does Ms. Lively need an extension when she's absolutely planning some horse and pony show around mid July? Competing headlines? Drown out the wedding noise (good luck with that Blake/Ryan)? Steal Taylor's thunder? Can you imagine if they were invited to the wedding, they would make it all about themselves - Blake would wear white, Ryan would insist on a speech, they both would try to hawk their nasty alcohol brands. This match seems like an excellent excuse to 'be out of the country.' "We were so busy, we just couldn't be there anyway."

Just sayin'

https://www.bbc.com/sport/football/articles/cgqkz38qjwko

I'm really excited to post this today for anyone who may have missed my original post and REALLY wanna know about the movie script vs. what was actually in the book, It Ends With Us.

Before we go into the info from the actual book, please review my previous post for the lies told related to the script (script included with Sony's notes). I would love to challenge someone, anyone, or multiple people to document/categorize/organize every single lie shared in this case from Blake Lively and her minions. We have a lot of information catalogued here, but having a singular location would be fabulous.

Now lets get to the meat of this post. I'm just doing a copy paste, because it's too good, in my opinion, to not share what Blake Lively refused to read to do the work on this film. She thoroughly disgusts me. Ryan Reynolds as well. He was trying to re-write the script when he knows nothing about the text itself. They are disgusting people.

Okay, now lets get to the sex of it all.

🫦🍆💦🫦🍆💦🫦🍆💦🫦🍆💦

We keep seeing people say It Ends With Us did not need sex scenes (lies) and that Justin was somehow trying to force them (lies), which makes no sense.

Colleen Hoover almost always includes sex and physical intimacy in her books. Anyone who has read even one or two of her novels would already know that.

So I decided to actually check for myself since I own the book and have read it, along with several of her other books, even though it has been a while. I went back through it specifically to see how much sexual content is really there.

First, I ran some word searches using Kindle because thank goodness that exists. I searched for common words that tend to show up in smut or romance novels. Her sex explanations can be a little corny, but that aside, I wanted to look at the actual language used and then dig into specific quotes from the book. There is definitely more sex and physical intimacy here than people seem to remember, especially since it is a recurring way Colleen writes relationships. 

Thanks to those of you who helped me identify words to search. You know who you are ❤️

• Sex (32 mentions)
• Fuck (34 mentions)
• Boobs (4 mentions)
• Breast (3 mentions)
• Tongue (12 results) 
• Finger (65 results)
• Gasp (17 results)
• Thrust (3 results)
• Thigh (5 results)
• Groan (14 results) 
• Condom (2 results)
• Kiss (136 results)
• Deeper (4 results)
• Moan (8 results)
• Hickey (3 result)
• Touch (43 mentions)
• Lips (69 mentions)
• Mouth (111 mentions)
• Body (48 results)
• Chest (64 results)
• Desire (4 results)
• Tremble (5 results)

Okay sure, not every word is going to lead to a sexual encounter, so then I searched longer phrases…

• Spread my legs (2 results)
• Inside of me (25 results)
• His mouth (49 results)
• Body jerks (1 mention)
• My body (39 results)
• Tongue slides (3 results)
• Make love (5 results)

Maybe these also don’t lead to sexual encounters? So let’s just explore some quotes directly. Please keep in mind this book is a quick read and is NOT representative of the entire book..

When you actually compare the writing to what ended up on screen, the difference is obvious. The movie barely shows any sexual intimacy at all even though Sony wanted it. Most of it is cut short, implied, or skipped entirely. Moments that are clearly sexual in the book are either heavily toned down or removed altogether, which really changes the context of Lily's addiction to Ryle, at first. The chemistry in the film? Massive failure.

This post is simply to set the record straight. Yes, the book did include sex scenes because adults have sex, so stop clutching your pearls. Pretending otherwise or saying Justin Baldoni was trying to force sex scenes in the film is absolutely moronic. Sexual content has always been a standard part of Colleen Hoover’s writing and of this genre in general.

Acting like this is new, unexpected, or somehow invented for controversy is just an attempt to gaslight (and not the only attempt) Justin and Justice supporters, and it does not hold up when you look at the actual text.

🫦🍆💦🫦🍆💦🫦🍆💦🫦🍆💦

original post in case you want to see the beautiful comments:

https://www.reddit.com/r/ItEndsWithLawsuits/comments/1q6xtv3/lets_talk_about_sex_baby_a_reality_check_on_it/

Not sure how to NOT make this low effort, so I’ll try to add as much info as possible.

1. I did NOT make this, Andy Signore/Popcorned Planet did

2. it’s only 10 seconds long, no summary needed?

3. it’s on his instagram but apparently it’s a promotional video for this YouTube video about Blake’s brands currently failing? Anyone catch it yet? Here’s the link: https://youtu.be/BGMDeWG54u4

4. she will NOT like this

5. for the umpteenth time, maybe don’t hawk booze and beauty and florals during promotion of a film about DV

Congratulations if you make it to the end - it was the best part! Thanks to Kristen Doute for the algorithm influence.

Favorite quote? “I will stand on this, I don’t think she’s A-list”

It’s super short, humor me here lol.

From a podcast called Stiff Socks Podcast.

Congratulations if you make it to the end - it was the best part! Thanks to Kristen Doute for the algorithm influence.

Favorite quote? “I will stand on this, I don’t think she’s A-list”

It’s super short, humor me here lol.

From a podcast called Stiff Socks Podcast.

Travis Kelce and Colin Jost are proud members of the "plus one fraternity." 🤣⁠
⁠
Colin is the guest on this week's New Heights, where Travis asked him: "How nice is it to be the less famous person in your relationship?"⁠
⁠
"It's a HUGE relief," Colin laughed. "It's really funny because I think I'm probably approached more, because she's less approachable... She's actually almost so famous that people just don't believe it."⁠
⁠
(📸/🎥: Getty Images, New Heights)

https://www.instagram.com/p/DYTD8UxGsHr/

Travis Kelce and Colin Jost are proud members of the "plus one fraternity." 🤣⁠
⁠
Colin is the guest on this week's New Heights, where Travis asked him: "How nice is it to be the less famous person in your relationship?"⁠
⁠
"It's a HUGE relief," Colin laughed. "It's really funny because I think I'm probably approached more, because she's less approachable... She's actually almost so famous that people just don't believe it."⁠
⁠
(📸/🎥: Getty Images, New Heights)

https://www.instagram.com/p/DYTD8UxGsHr/

Journalist Kjersti Flaa, whose “nightmare” interview with Blake Lively from 2016 went viral in 2024, said it’s “mind-blowing” the actress attended the Met Gala 2026 hours after she settled her lawsuit against Justin Baldoni.

“I think she wanted to clog the internet with stories about her at the Met Gala and what she was wearing, it was an attempt to try to drown all the negative news,” Flaa told the Daily Mail in an interview published Monday.

Flaa explained that Lively’s Met Gala appearance was another example of how the “Gossip Girl” alum and husband Ryan Reynolds “manipulate” the internet “by pushing out stories that are friendly and pro–their narrative.” 

“The audacity and guts that she had to stand there in front of all these people and say, ‘Hey look at me in this dress,'” Flaa went on. “I was shocked that she did that. I think it says a lot about her.”

The Norwegian reporter also said Lively, 38, went to the star-studded event last Monday because she “cannot fathom” that people “don’t like her.”

“For her, this is an orchestrated smear campaign against her and she believes people still love her,” Flaa continued, calling Lively “so delusional.”

During a 2016 interview with Lively, Flaa congratulated the “Age of Adaline” star on her then-recently announced second pregnancy and resulting “bump,” to which Lively wildly clapped back, “Congrats on your little bump.”

When the interview resurfaced in 2024, Flaa said Lively’s behavior made her “want to quit” her job. She also said Lively never apologized for the “bump” comment.

Last month, Lively’s legal team tried to stop the viral interview from being used as evidence in her and Baldoni’s now-canceled trial, which Flaa was called as a witness for, according to People.

Lively’s lawyers reportedly asked the judge to exclude Flaa from testifying, while Baldoni’s team argued Flaa’s testimony was “highly relevant” and denied “spreading or encouraging” the “little bump” interview.

Flaa told the Daily Mail she’s “disappointed” she won’t get to testify now that the case has been settled.

“I was looking forward to it. I was looking forward to telling my side of the story and support what I believe very strongly is the truth here,” she said.

The journalist speculated that Lively settled because “she knew she had a weak case” against Baldoni, 42, whom she accused of sexual harassment and fostering a toxic work environment in a bombshell lawsuit filed in December 2024.

“I think she was advised by everyone to let it go,” Flaa told the outlet. “It would have been so humiliating for her to lose and you never want to look like a liar in front of a jury.”

Page Six has reached out to Lively’s reps for comment.

As Page Six previously reported, Lively and Baldoni made the shocking decision to settle their lengthy court battle on May 4 in what we’re told was a “last-minute deal.”

A source said that the “It Ends With Us” co-stars had been negotiating for a few weeks and were encouraged to make a settlement.

“They finally came to an agreement today. It was a last-minute deal,” the insider shared with us just moments after the settlement was reached. “The magistrate and the judge wanted to avoid this going to trial as it was going to be a long, drawn-out case, so they were encouraged to reach an agreement.”

https://pagesix.com/2026/05/11/celebrity-news/reporter-says-blake-lively-attended-met-gala-2026-to-manipulate-internet/

Journalist Kjersti Flaa, whose “nightmare” interview with Blake Lively from 2016 went viral in 2024, said it’s “mind-blowing” the actress attended the Met Gala 2026 hours after she settled her lawsuit against Justin Baldoni.

“I think she wanted to clog the internet with stories about her at the Met Gala and what she was wearing, it was an attempt to try to drown all the negative news,” Flaa told the Daily Mail in an interview published Monday.

Flaa explained that Lively’s Met Gala appearance was another example of how the “Gossip Girl” alum and husband Ryan Reynolds “manipulate” the internet “by pushing out stories that are friendly and pro–their narrative.” 

“The audacity and guts that she had to stand there in front of all these people and say, ‘Hey look at me in this dress,'” Flaa went on. “I was shocked that she did that. I think it says a lot about her.”

The Norwegian reporter also said Lively, 38, went to the star-studded event last Monday because she “cannot fathom” that people “don’t like her.”

“For her, this is an orchestrated smear campaign against her and she believes people still love her,” Flaa continued, calling Lively “so delusional.”

During a 2016 interview with Lively, Flaa congratulated the “Age of Adaline” star on her then-recently announced second pregnancy and resulting “bump,” to which Lively wildly clapped back, “Congrats on your little bump.”

When the interview resurfaced in 2024, Flaa said Lively’s behavior made her “want to quit” her job. She also said Lively never apologized for the “bump” comment.

Last month, Lively’s legal team tried to stop the viral interview from being used as evidence in her and Baldoni’s now-canceled trial, which Flaa was called as a witness for, according to People.

Lively’s lawyers reportedly asked the judge to exclude Flaa from testifying, while Baldoni’s team argued Flaa’s testimony was “highly relevant” and denied “spreading or encouraging” the “little bump” interview.

Flaa told the Daily Mail she’s “disappointed” she won’t get to testify now that the case has been settled.

“I was looking forward to it. I was looking forward to telling my side of the story and support what I believe very strongly is the truth here,” she said.

The journalist speculated that Lively settled because “she knew she had a weak case” against Baldoni, 42, whom she accused of sexual harassment and fostering a toxic work environment in a bombshell lawsuit filed in December 2024.

“I think she was advised by everyone to let it go,” Flaa told the outlet. “It would have been so humiliating for her to lose and you never want to look like a liar in front of a jury.”

Page Six has reached out to Lively’s reps for comment.

As Page Six previously reported, Lively and Baldoni made the shocking decision to settle their lengthy court battle on May 4 in what we’re told was a “last-minute deal.”

A source said that the “It Ends With Us” co-stars had been negotiating for a few weeks and were encouraged to make a settlement.

“They finally came to an agreement today. It was a last-minute deal,” the insider shared with us just moments after the settlement was reached. “The magistrate and the judge wanted to avoid this going to trial as it was going to be a long, drawn-out case, so they were encouraged to reach an agreement.”

https://pagesix.com/2026/05/11/celebrity-news/reporter-says-blake-lively-attended-met-gala-2026-to-manipulate-internet/