Ahmedabad's Gen Z is spending ₹15,000 for a Navratri glow. What does this say about how we spend?
Apparently, some people in Ahmedabad are paying up to ₹15,000 for IV drip packages before Navratri. The treatments are marketed for glowing skin, hydration and energy, and clinics are seeing a surge in bookings.
And it's not just women. Men are getting them too.
Forget the health debate for a second. I'm looking at this from a personal finance angle.
We're seeing people spend on experiences, appearances and quick fixes that promise instant results. Some of these expenses may genuinely make people happy; others might be driven by social media and FOMO.
Would you spend ₹15,000 on something like this if you could comfortably afford it?