▲ 32 r/AustralianStartups
You guys are calling API wrappers ‘startups
Most AI startups honestly have no moat. I run 2 successful software companies and so many of the AI products I’m seeing right now are just thin wrappers around existing tools with a different UI
If someone can rebuild your product in 2 weeks or switch users away with a slightly better version, that’s not a real business long term.
The real value is in deep workflows, operational integration, structured data, and becoming embedded into how a company actually runs, not just “AI for X”
Curious how many people here are actually thinking about retention and defensibility instead of just shipping another wrapper
u/TypicalTangelo9825 — 3 days ago