California fined a data broker $116,490 because its opt-out form required the last 4 of your Social Security number
CalPrivacy came out swinging, fining 2 data brokers in 2 days. But is it really enough?
LocateSmarter was fined $116,490, but they had an annual revenue of $6 million. Is a fine of less than 2% really enough to dissuade this behavior? Or will it just be written in as a budget line item?
Massachusetts data broker Cybba was fined $52,400 out of $27.1 million in annual revenue. That fine amounts to less than 1 day of revenue.
With such miniscule fines, data brokers are able to keep breaking the rules, with hardly any consequence.
Full write-up + our source list: https://s.vp.net/jkCad