Has Atari quietly become one of gaming’s most interesting comeback stories?
Everyone seems to be talking about PlayStation’s digital future, Xbox and Nintendo, but Atari has been making a series of interesting moves that have flown under the radar.
In recent months the company has:
Acquired Hipster Whale, the studio behind Crossy Road.
Expanded its retro game preservation efforts through Implicit Conversions.
Continued investing in classic gaming IP.
Reported strong projected revenue growth, helped by these acquisitions.
This isn’t the Atari of 10–15 years ago. It feels like the company is building a business around preserving gaming history while also investing in modern studios and mobile games.
Do you think Atari is genuinely becoming relevant again, or is it still a niche retro brand?