Building a Windows screen recorder/editor from Pakistan — would love feedback
I recently found this subreddit and realized I never posted here as a Pakistani startup/founder, so I thought I’d share what I’ve been building and ask for feedback.
Disclosure: I am the founder of Pane Studio.
Pane Studio is a Windows screen recorder/editor inspired by Screen Studio.
The idea is simple: Windows users should also have a polished screen recording tool for product demos, tutorials, walkthroughs, course videos, and launch videos.
I really liked the Screen Studio-style workflow, but Windows still feels underserved in this space. There are good screen recording tools out there, including open-source options, but on Windows I still felt there was room for a more polished, focused Studio-style experience.
Pane Studio is my attempt to build a more focused Windows-native experience around that workflow:
record screen + webcam + microphone + system audio
then edit with auto zoom, smooth cursor movement, camera layouts, crop/reframe, trimming, audio controls, shortcut overlays, backgrounds, transcripts, audio enhancement, and export presets.
A few things I’ve learned so far:
- Positioning matters a lot. “Screen recorder” is too broad, but “polished screen recording editor for Windows” feels closer to the actual value.
- Free/open-source tools exist, so the product has to win on workflow, polish, and time saved — not just features.
- Trust is a big issue for a new desktop app, especially when it asks users to download and install something.
- SEO/content seems important because people search for very specific workflows like recording screen + webcam + mic + system audio.
I’m actively improving it and would love any kind of feedback from people here.
Especially:
- Does the positioning make sense?
- What would make you trust a new Windows desktop app from a small Pakistani startup?
- Any feedback on the website, product angle, or go-to-market?