How much does each Claude model actually cost per token, and why is the output price so much higher than the input price? I'm trying to estimate my monthly API bill, and I can't tell whether the long responses I'm getting are what's driving the cost or if it's the big context windows I'm sending in.
I'm spending a ton on third-party listing sites, paid search, and social ads, and my sales floor gets flooded with inquiries. Problem is, most of them go nowhere.
Half are just browsing. A chunk aren't anywhere close to buying. And a lot are price-shopping me against ten other dealers at the same time. Meanwhile the people who actually want to buy slip through because our follow-up is too slow or too generic. So I can't tell if my real problem is lead volume or lead quality. I keep buying more leads when maybe I'm just failing to spot and close the good ones I already have.
How do I structure my spend and follow-up so I'm pulling in buyers who are close to a decision, hitting them fast enough to stay competitive, and nurturing the rest without torching budget on leads that'll never close.