u/Wonderful_Plenty5050

I am analyzing my User Acquisition report in GA4 and finding that (direct) / (none) is the top-ranked source/medium for new users. A significant portion of these sessions land directly on my homepage.

Since User Acquisition focuses on the very first time a user interacts with the site, it is confusing why a "direct" source is so dominant. My paid ads, referrals, and organic traffic are all being tracked correctly in their respective channels.

Has anyone else encountered this high volume of direct traffic specifically for new users? I am trying to determine if this points to a tracking configuration issue, privacy-related data stripping, or another underlying cause.