What is going on with the algorithm?
For the last 5 days my streams from Radio, Smart Shuffle and Mixes have completely tanked going from over 2k streams per day to under 400 across my catalog. All my latest tracks which also have a much higher popularity score ranging from 30 to 40 are getting less than 10 algorithmic streams where as older and less popular tracks seem to be getting more.
My latest was released on 31st July which is being promoted with Meta Ads has been consistently getting between 50 and 100 saves per day. The save rate seems healthy at 21.5% but the last 2 days the track has got a total of 7 streams from radio.
The previous release from 10th July and my track with the highest popularity score of 40 got 11 radio streams and 5 from smart shuffle yesterday and around the same the day before.
I'm spending on average £50-£75 per day on Meta ads between my best performing tracks. Am I just throwing money away at this point if the algorithm has tanked my streams?
*Meant to also add, one of my releases is in discovery mode which is only getting between 7 and 10 streams per day too*