u/WorkelCEO

Why Reddit ads work

I feel like Reddit ads do not get nearly enough attention. They are CRAZY good for reach.

On most platforms, you build an audience using broad interests, demographics, and behaviors. Then you hope the algorithm eventually puts your ad in front of the right people, then of course their are bots, and most of your budget ends up going to waste.

Reddit makes this much simpler because your ideal customers have already organized themselves into specific communities. All the hard work is essentially done for you.

How to choose the subreddits

Start by finding the subreddits where your ideal customers already spend their time.

Look for communities where people are:

1. Discussing the problem your product solves
2. Competitor subreddits (Yes, you can literarily just pick them)
3. Asking for recommendations / how to
4. Sharing their frustrations and experiences

These people already understand the problem. You do not need to spend as much time convincing them that the problem exists. You simply need to consistently put your product in front of them and show them why it is relevant.

Organic marketing is great, but it's not scalable

Organic marketing is great for building trust, but it is not always the best way to generate reach.

You can spend months creating content and still reach only a small percentage of your ideal customers. Paid ads allow you to reach a relevant audience much faster and more consistently.

A strong strategy is to use organic content to build credibility and paid advertising to expand your reach. Why do you think all of these people selling cources / how to get rich get SOOO many people? They are using crazy amounts of capital / profits to reach more people. Same thing with SAAS that has BIG investor funding. They may spend $100 dollars to get one customer who pays $10/month, this is who you are competing with.

You need a realistic budget

Advertising requires testing. Your first ad might not work, so you need enough money to test different communities, messages, and creative ideas.

If your business cannot fund that testing yet, you may need another source of income. That could be a job, freelance work, consulting, or a separate service.

There is nothing wrong with using another income source to fund your business while you figure out what works. Just make sure you are only investing money you can afford to lose. Your essential expenses should always come first. Please... don't use credit cards and think this will just make you rich overnight.

How to retarget interested people

Use Reddit ads to introduce your product to people in relevant communities.

Once someone visits your website, you can retarget them with Facebook ads. They are no longer seeing your product for the first time, so your Facebook ads can focus on benefits, reviews, results, and reasons to buy.

Reddit creates awareness. Facebook keeps your product visible and helps turn that awareness into sales. If you're going to run JUST reddit ads, you're already doing it wrong. It takes people many different times points of touch to buy.

Our current case study (SAAS industry):

Reddit daily Adspend: $100
User sign ups: 20-22 users
Facebook retargeting: $25

Hey everyone,

I’ve noticed Taskade has shifted quite a bit from what it used to be, so I figured this might be a good time to share what we’ve been building at Workel.

Workel is focused on the things a lot of us originally liked about tools like Taskade: keeping your tasks, projects, docs, files, calendar, team communication, and work in one place — without making everything feel overly complicated.

Our approach is pretty simple: one workspace for your work, built to stay easy to use.

We’ve been building Workel for the past few years and are still improving it every day. If you’ve been looking for an alternative, I’d genuinely love for you to give it a try and tell me what you think.

Happy to answer any questions here too.

A little rant for people who want to start a business, know this before you really dive in..

This shit is not for the weak minded, you must be resilient, you must feel delusion to the point of success. You will experience issues you have never even thought of.

There will be days where you want to just sit back and watch a game, but you can't! You must make decisions that can cost a lot of people their livelihood.

Building a business doesn't come close to actually operating one, where you have to manage money coming in/out, doing payroll, dealing with the shit client/customers, and getting through the rough days where simply everything is stacked against you.

I see so many people wishing they had hundreds of customer and millions of dollars but guess what? The reality is your life will look VERY different.

You will have money, but you will not be able to enjoy it. You will just buy shit and look at it because you will not able have time to even use it. You will have dinner with your wife and in the back of your mind think about the next notification.

Your family will ask about you, where are you? Where have you been? You'll notice your kids grow every morning because 10 days have past and you didn't realize it.

Your health will take a deep dive and you'll notice once your body tells you before your brain does.

My point is, stay in a constant state of gratitude and protect the things that truly matter in this life.

Coming from someone w/3 offices around the wold, a dozen employees, and many headaches.

MVPs are kind of dead and nobody wants to say it.

The whole MVP thing made sense a few years ago when coding was the hard part. Code took months, engineers cost a fortune, so people slapped together the ugliest possible version, threw it out there to see if anyone bit, and called it "minimum viable." It was basically insurance against wasting six months building something nobody wanted.

But that cost is gone now. Like, actually gone. You can ship a full, polished mini-product over a weekend. Cool, right? Except so can everyone else. Whatever clever gap you spotted, 50 other people saw it too and half of them already built it.

And here's the thing nobody seems to notice... when literally anyone can ship fast, "minimum" just screams lazy. A barebones MVP used to say "we're testing an idea." Now it just says "we didn't really try." And people can tell instantly. They've got a hundred alternatives one tab over. Nobody's grading you on effort. They bounce and they are not coming back.

So the main thing now is not building. It's getting anyone to care.

You can't earn attention with a minimum version of anything. You earn it by making something people actually want to use and tell their coworkers about.

The only thing that matters now is whether you can get a single human being to give a damn. Dump your energy into distribution, not features. That's the part that's still genuinely hard....

TLDR: build something actually good and useful, then market the hell out of it. The order matters now.

Would be awesome to have some additional people testing our software, we have mobile app as well for invite only.

Check it out : workel.com

Email me after sign up to lock in a one year free account. But most importantly, I want to hear from our users what we’re doing right and wrong.

If you want to know how I spent $500k, I can make a detailed post upon requests.