Struggling with lead gen companies
I feel like we’re trapped in a loop. We hire an agency - give them our highly defined ICP - burn through budget - get handed meetings with people who aren't even stakeholders - fire agency. Repeat.
For context, we do complex back-office automation and AI transformations to cut OpEx. Our internal cold email and LinkedIn outreach actually works well, but we want a complementary external service running alongside us just to put qualified meetings in the diary.
We’ve tried cold calling specialists, email agencies, LinkedIn automation, you name it. They all seem to default to booking meetings with one-man bands or completely wrong personas just to hit their KPI of meetings booked.
I’m tired of looking at agencies with good SEO. I want real human recommendations.
If you sell a complex B2B service and have an agency or partner that actually delivers qualified meetings with actual decision-makers, who are they? (Feel free to DM if you don't want to shill publicly).