u/XSSASS

I have been developing an apparel concept built around three fictional divisions, and I am trying to make each one immediately recognizable while still feeling like part of the same overall world.

CI // Corporate Immunity

Polished, institutional, controlled.

DI // Dissident Index

Surveillance, noncompliance, threat.

SI // Social Insights

Identity, perception, behavioral analysis.

I deliberately simplified the latest designs because the earlier versions had too much small detail that would disappear once printed on an actual garment.

From an apparel perspective, I would really appreciate feedback on two things:

Which of the three has the strongest visual identity?

And do these feel like graphics you would actually want on clothing, or still too much like poster artwork?

A fictional Bureau divided into three systems of judgment:

CI // Corporate Immunity

The system protects you.

DI // Dissident Index

The system has noticed you.

SI // Social Insights

The system knows how everyone else sees you.

Same institution. Three completely different ways of deciding what you are.

Which one would you least want assigned to you?

XS//SASS is a fictional Bureau built around three divisions, each designed to feel like it came from the same institution but with a completely different purpose.

This one is DI // Dissident Index.

The idea behind it:

The system has noticed you.

DI is built around surveillance, behavioral scoring, noncompliance, and the idea that deviation itself becomes data.

I wanted the graphic to feel less like a traditional clothing logo and more like something pulled from a restricted file or biometric watchlist. Bold enough to work on a product, but still tied to the larger world behind it.

Curious whether the concept comes through visually, or if you would change anything?

I built a retail storefront with an entire fictional surveillance bureau hidden underneath it.

On the surface, XS//SASS is a real online store. Underneath it is an interactive fiction experience built around a fictional intelligence agency that has already been collecting information on its “subjects.”

Products are designed as artifacts from that world. Entering the Bureau can generate a randomized Subject Profile, assign you to a division, and unlock investigations that expand the story beyond the storefront.

The idea was to make the retail side and the fictional world feel like two layers of the same thing rather than a store with some lore added afterward.

This is the newest 18-second teaser for it.

I’m curious what people think of the concept, especially whether the retail-front / hidden-bureau idea comes across clearly enough.