▲ 45 r/sony
Sony Is Spending $63 Million To Fix Its ‘Lack Of Original Character’ Issue
>According to Japanese media Nikkei (paywalled report), the PlayStation maker is now investing 10 billion yen, or around $63 million, to develop its own original characters through its Sony Creative Products (hereafter SCP) division to counter a kyarabusoku (lack of original character) issue.
u/Zandatsu1651 — 5 days ago