Should we differentiate between various kinds of influence when talking about influential artists?
There's a lot of debate in this sub and others about the relative influence of various artists. Claiming that so-and-so is "more influential than the Beatles" is an especially popular line of attack, since it's a guaranteed way to spark engagement but also (in certain cases) just defensible enough to inspire some real debate. We've probably all seen the threads about how the Velvet Underground is more influential than the Beatles, Kraftwerk is more influential than the Beatles, etc.
I tend to find these arguments a bit tedious, since they usually seem to be rooted mostly in contrarianism, and it's all so subjective anyway. (Besides, I'm a big Beatles fan.) Still, I think there's an interesting sub-debate that often comes up in these threads, about what exactly "influence" even means in this context, and how it should be measured. I'll use the Beatles vs. the Velvet Underground as an example to illustrate.
The standard pro-Beatles argument is basically as follows: The Beatles were among the first to implement or at least normalize most of the techniques and procedures that have become standard in the western pop/rock recording industry. They wrote their own songs. They treated the album as a cohesive statement (and made one of the first concept albums). They wrote for the studio rather than the stage. They popularized the use of various previously-unconventional instruments or sounds on ostensibly "rock" albums (strings, sitars, backmasking, guitar feedback). They acted as a four-person team rather than a frontman with a backing band. The list goes on. Most will concede that they weren't the absolute first group to do most of these things, but they were definitely the biggest and the one that the most people paid attention to and took cues from. Any band today where the members write their own songs, play their own instruments, and priortize albums over singles is, essentially, following in the Beatles' foosteps.
The argument for TVU, on the other hand, would basically echo the famous Eno quote about how only 1,000 people bought their first album, but all of those people started bands of their own. In other words, TVU might not have revolutionized the way the industry works in the way the Beatles did, but through the decades their sound and general vibe have completely saturated everything. If you put on a random indie rock album today, chances are it sounds more like TVU than the Beatles. In fact, a band that sounds distinctly Beatles-esque (three-part harmonies, complicate chord progressions, jangly guitars, baroque instrumentation, "psychedelic" effects) will usually be noted as such, because these techniques are still pretty atypical (and hard to pull off without sounding kitschy or derivative). On the other hand, a band that sounds Velvet-esque is barely worth remarking upon, because every band sounds like TVU to one degree or another.
I'm not here to relitigate the Beatles vs. TVU or any other specific influence battle; the above is, again, just an illustration of a larger point, about how "influence" in the arts can mean different things in different contexts. Still, I think we tend to ignore this nuance during these discussions. We talk about "influence" as one all-encompassing thing, but then switch between different kinds of influence (industrial, technical, sonic, cultural) when it suits our particular argument. Most truly influential artists will have elements of all of these, but I'd argue that few are equally influential across every sector, and some are massively influential in one area while having barely any influence in another.
What do you think?