▲ 32 r/glossier
Glossier partnering with the litfic side of booktok
We all saw the promo email at a book store and now I just got this tiktok ad about book recs that remind you of glossier you. I wonder what they’re trying to do with this
Are they teasing a new product launch or they’re trying to position themselves away from typical clean girl brands and into niche bookish girls? I can see the target audiences overlapping tbh. What do you guys think?
u/avivregina — 6 days ago