3 months since launch
Hi there,
I’m a first time author that released a running memoir about 3 months ago. My community has fully supported the launch. The book has sold nearly 500 copies via Amazon. In person, I’ve sold another 150’ish. And 50 have sold into bookstores from Ingram Spark. Between Amazon and Goodreads, I have 60 reviews with a 4.7 average.
But now, I’m not sure how to crack into the next layer or the one beyond that. Should I be running ads? I’m now pretty confident that book is worth promoting, but I just don’t know what the highest ROIs are. Do books take off organically most of the time, or do they generally need some ad assistance?
I’ve had the great fortune of being invited on some podcasts and doing some small, local radio and tv spots. They seem to move the needle a bit, but the spikes seem short-lived (5-7 days).
Or is it about getting the book in the hands of the right voice?
Thanks in advance for your thoughts and shared experiences.