My email sender reputation tanked after one bad send, how do you actually recover?
Sent to a segment we hadn’t touched in about eight months. I figured the list was still solid since most of it came from product signups, but the bounce rate came back just over 7%. Now our open rates are down across the board, even on segments that had nothing to do with that send.
We’ve spent two weeks mailing only our most engaged users, and things are improving, just slowly. Is there anything that actually helps speed up email sender reputation recovery, or is it mostly a matter of cleaning up the list, sending carefully, and giving it time?
u/barbaravercherurc139 — 1 day ago