Hosted an in-person demo for our first Kickstarter. Here's what worked and what we'd change.
My co-founder and I launched our first campaign (a word card game) on Oct 1. The next night we ran a demo night and small tournament at a board game cafe in Chicago. Some lessons for anyone considering a live event:
What worked/got people engaged:
- Teaching the game to individual tables and interacting face to face.
- Asking if they played similar games for reference on how to play
- Letting them win amoungst their own friend groups
What we'd change:
- We didn't have enough people (just me and my co-founder) going around demoing games. We should've had another person who knew the game well also be available.
- Getting the word out or making an Eventbrite would have probably been a great idea.
We also added a custom secret tier for people to buy in person and we ended up selling 15 copies!
Creators who've done live events: Was it worth the effort? Anything you'd tell us before the next one?