Building was the easy 80%. Distribution is the part nobody warns you about.
Just shipped my first real product solo, and the biggest surprise wasn't technical, it was how much harder distribution is than building.
Building had a clear finish line: features, ship, done. Distribution has none. You aim in the dark, try a channel, get crickets, try another. And for a niche audience (mine is job seekers in a specific field), the places they actually gather either ban promotion or bury you in noise.
A few things I've learned the hard way:
- Being genuinely useful in the right communities beats broadcasting to everyone. Slow, but it's the only thing that's worked.
- "Free" can be a distribution wedge or a revenue trap, and I'm still not sure which mine is. I made it free for one segment of users to drive adoption, but I keep second-guessing whether that just trains people never to pay.
- Cold outreach with no audience and no reputation goes straight to ignored.
For those further along: what actually moved the needle on distribution early, and how did you decide between a free wedge and charging from day one?
(Happy to share what I built in the comments if it's useful, not trying to make this a pitch.)