u/cerberusorthus

I'm really interested in law brand and marketing right now. The majority of the time, the big law firms, visual identity and marketing strategy seems terrible or non existent, at the very least basic compared to other industries.

What is the situation in the solo firm industry, do you just not have time to do this, even though it could be the biggest impact to the bottom line? Or is it something you don't see as important compared to referrals and physical introductions? I assume it's massively different to the large firms?

For me I feel like the biggest impact a solo firm could do is content for GEO/owned media, am I wrong?

I'm totally fascinated by law brand and marketing right now. The majority of the time, the brand, visual identity and marketing strategy seems terrible or non existent, at the very least basic compared to other industries.

In an era of GEO and AI why is this? Is everyone too busy doing actual law work? Do people see it as not part of the industry (as in the 70 year old boomers)? Often, I see office managers getting promoted as marketing managers at big law firms with no experience. 

Often the brand and website identity, as well as owned media is lacking - there’s no communication to current clients and new prospects apart from client updates, am I wrong?