Starting a Beverage Brand — Need Advice on Formulation, Shelf Life & Affordable Production
Hey everyone,
I’m starting a new beverage brand in India focused on healthier and more natural drinks, and right now I’m struggling with the formulation side of things.
I need help understanding:
Shelf life stability
Flavor balancing
Sedimentation issues
Maintaining taste over time
Small-scale production guidance
Keeping the product affordable for the mass market
The drink is lemon/ginger based with a refreshing functional positioning, and I want it to feel modern, tasty, and accessible at an affordable price point.
Since I’m self-funding this project, I’m trying to learn as much as possible before moving to commercial production.
If anyone here has experience in beverage formulation, food science, FMCG startups, or manufacturing, I’d really appreciate your advice, resources, or even mistakes to avoid.
Would also love recommendations for:
Beverage consultants
Shelf-life testing labs
Learning resources/books
Ingredient suppliers
Thanks a lot 🙌