u/daresellerfrmuk

▲ 3 r/aipractice+1 crossposts

Bad advertising vs Good advertising

You write an ad copy to sell your ai slop ebook that you stole from Etsy redesigned with canva and ChatGPT. You write from a sellers perspective. A would be customer reads your ad for a second and screams, “they’re trying to sell me something!” And swipe before hearing something that could’ve actually benefited them and you. After this massive failure of a marketing campaign, you decide to learn the art of the advertorial. Suddenly your organic posts get hundreds of views, thousands of views, hundreds of thousands, several comments no longer saying “I hate ads” but talking about how amazing the solution (your product) is and how much they want it. They’re tagging their boyfriend to see the post and buy it, they’re sending it to their group chats. And you’re swimming in sales. So how do you write an advertorial and what is it anyway?

An advertorial is the combination of two words, editorial and advertisement. It’s a copywriting term describing an ad that doesn’t read like an ad. It’s the most successful form of advertising you can have. Here I write the difference between a bad ad and a good ad to better show the difference and why one is so successful while the other isn’t.

A bad ad vs the advertorial…

Getting 0 shares on your first ad humbled you.

You now understand your ad needs to be like a Trojan horse.

A cheery avatar appears on their screen

They look & talk like the audience that you’re targeting.

They don’t say “buy this beetroot supplement because it’s good for your blood”,

In fact, they dont seem to want to sell you anything

They simply to advise you like a good friend & mentor.

No one watches TikTok Instagram YouTube or Facebook to be sold something

They watch for enjoyment, for education, the blend of both & to be hooked & glued to screen like they’re watching the most thrilling movie.

Therefore the video should serve as an educational hooking piece of content. Not an ad.

For 2/3 minutes of reading of watching, they notice that you’re listing every problem the viewer relates with and you still are not selling anything to them because the goal is to get the viewer to become painful aware of a problem that they were completely unaware of prior to watching your video.

The reader is in pain and dispair and looking to you to find answers, a solution to their problem that you’ve only just made them aware of.

Then it happens, right at the end, like a saving grace. You present the perfect product to solve all the problems listed in your video. You tell them it’s hard to source this product, a lot of fakes, blah blah blah, and you do them a favour and sneak your affiliate link in the bio and tell them they can find it there at a discounted price.

Finally buying the product that solves all their problems at a discounted price from the person that made them aware of a problem (which may not even a real problem) becomes the viewers top priority.

And then and only then, you realised you have learnt the art and way of the advertorial.

Now I’m curious, do you guys use advertorials in your work. How many of you guys just learnt about it. Maybe you haven’t but have already been incorporating this copywriting techniques in your work. You’re smart. Let me know if you have any questions or just something to add to this I’d love to hear it.

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u/daresellerfrmuk — 12 days ago
▲ 2 r/aipractice+1 crossposts

Written by Artufrfr (NO AI)

After reading this post you will learn:

- How to create AI podcast-style Video Ads using Seedance 2.0/Higgsfield

- How to use Claude to turn a Script into a Realistic Scene Prompt

- How to use the Free SeeDance 2.0 Prompt

- How to Keep Character Consistency across Video Generations

- How to Edit AI Clips into a Polished Ad in CapCut for High Conversion

Seedance 2.0, released on February 12, 2026 & currently the best text-to-video model for generating realistic human conversations on camera.

A two-person podcast-style footage with product interaction and integrated audio.

The video at the top is an example of what the finished video looks like. It feels like any other podcast clippers create clips for. The organic feel is what gets your viewer to stop thinking your posts are just bad ai slop and it's what gets even the most tech-savvy audience to buy your products.

And yours can be better, for example, if I specified the name of the podcast it’d look more real rather than just a LED sign that says ‘talk’. Other than that everything else looks super real. The average viewer would assume the characters & the podcast are all legit.

The reason this format works for ads is the same reason the best podcast clips go viral. It doesn't feel like an ad. Read this post on advertorials if you want to know how to format your ads in a way that doesn’t scream “buy my product link in bio”.

This is what the workflow looks like:

Claude (Script) -> Seedance 2.0/Higgsfield (Video Generation) -> CapCut (Editing + Captions + B-roll)

Level 1: Writing Your Script with Claude

cost: $0

We’re going to start with the script. Remember, It isn’t what your characters say, but how they say it, mini-movements, pauses & natural body language makes the Seedance Avatars seem like real people and not robots.

This is where most people go wrong. They write a dialogue and paste it straight into a video generator. The output looks robotic because the prompts are robotic & Claude fixes this.

Step 1.1: Define Your Two Characters

Before you write a single line of dialogue, define your host and guest clearly in the prompt detailed in 1.3, just replace the placeholder of description of the host and guest. Include age, appearance, clothing & energy. Be specific as Seedance will build the avatar directly from this description.

For example in the video I used:

Host: 30-year-old white male, nerdy with glasses, wearing a backwards cap, casual podcast energy.

Guest: 50-year-old Black male, visibly muscular, wearing a USA military uniform, calm and authoritative.

You will paste this within the Claude prompt before it goes into Seedance.

Step 1.2: Write a Rough Dialogue

Write a basic back-and-forth script in the same prompt in 1.3’s intro.

Host: So I heard you took supplements in the military (question)

Guest: Yeah we took [product] (answer)

Host: Oh wow [reaction]

Guest: Yes so we took [supplement] for 5 days

Clip 2/3

Host: Question

Guest: Answer…

Host: omg so cool let me syd…

Host: I’m going to start taking it too

Don't overdo the first draft. Again, you're going to hand it to Claude to give it a Director’s touch.

Step 1.3: Send It to Claude to Refine

Now paste your rough dialogue into Claude AFTER sending the following prompt:

"Imagine you are a director writing a podcast scene for social media, shot in a modern, slightly moody professional studio and edited into 9:16 short clips of the highlights. The setup uses a 3-camera multi-angle system. Cam A is a medium-wide two-shot, Cam B is a close-up on the host, Cam C is a close-up on the guest, with subtle jump cuts between angles every 2 to 4 seconds and occasional barely-noticeable digital zoom-ins. Framing is slightly off-center at times, imperfect and naturalistic. Lighting is warm with soft shadows, mild contrast between subjects and background, and visible practical lights (LED panels, neon sign, desk lamp) with minor inconsistencies across the frame. The background features a lived-in podcast desk setup, boom-arm mics, headphones, acoustic panels, shelves, plants, and a neon sign, with shallow depth of field giving a slight background blur. All shots are social-first: vertical 9:16 or center-cropped, chest-up, with natural headroom and asymmetrical composition. Audio is clean podcast-mic quality but not over-processed, slight room tone, natural breaths, mouth sounds, and mic proximity variation are all present. A product (provided via image reference) is held casually by the guest throughout, loosely in one hand near chest or table level, with a relaxed and slightly imperfect grip that shifts naturally over time. The product tilts, rotates slightly, and drifts in and out of frame with hand gestures. It is never centered, zoomed into, or treated as a focal point, it simply exists in the scene. The host may briefly glance at it but never fixates. Both characters display continuous natural behavior: subtle head nods while listening, micro-expressions, natural non-synchronized blinking, slight posture shifts, small hand gestures near chest or table level, audible breathing between lines, occasional lip presses and mid-thought pauses, and 100–400ms delays before speaking. The host behaves as an active listener, reacting with varied short affirmations, occasionally interrupting lightly, leaning forward with visible curiosity, and responding differently each time with semi-random, unscripted energy. The overall clip runs approximately 15 seconds, fast-moving but natural, with each line lasting 1–2.5 seconds, slight overlaps, and micro-pauses that make it feel like a clipped highlight from a longer episode. Cinematically: very subtle handheld micro-movements, minor focus breathing on close-ups, tiny exposure shifts between cuts, no over-sharpened or AI-smoothed image quality, natural skin texture, and subtle background ambient motion. Take this dialogue and rewrite it with detailed, natural stage directions for each line. Include small nods, a breath in before speaking, subtle hand gestures, eye contact shifts, and product handling moments. Make the body language feel completely human and unscripted. Here are the character descriptions: [paste host and guest descriptions]. Here is the dialogue: [paste your script. What I want you to do is output: the Full refined Seedance 2.0 prompt, keep the same structure and sections, integrate all improvements directly into the prompt, Don’t explain your changes, Don’t Summarize, Don’t remove user-editable placeholders.”

Claude will output a fleshed-out scene prompt, the dialogue will include descriptions of how each person physically moves and reacts moment to moment.

1 thing to note: Claude will sometimes spit out a character description summary at the top of its output. Ignore that part and copy everything below it, that's your actual scene prompt.

Step 1.4: Keep Each Clip to Four Lines Maximum

Seedance generates in 15-second windows. Too much dialogue in one clip and the avatars speak unnaturally fast or the clip cuts off mid-sentence. The sweet spot is four lines per clip, roughly one sentence each, two from the host and two from the guest but you can change this around how you like.

A complete 40-second ad is typically three clips. So it’s best to plan your script in blocks of four lines.

Level 2: Creating the AI podcastVideo Ads using Seedance 2.0/Higgsfield

Step 2.1: Change Settings in Seedance 2.0

Once your prompt is filled out, open Higgsfield and go to the video section. Select Seedance 2.0 and paste the full prompt in, then set:

Sound: On

Duration: 15 seconds

Aspect ratio: 3x4 for Instagram/Facebook (or 9x16 for TikTok)

Resolution: 1080p

Now hit generate. This first clip is important as it is your reference.

Step 2.2: Maintain Character Consistency for last 2 clips

If you only paste the prompt with new dialogue for your second clip, Seedance will generate slightly different-looking avatars even with the same character description. To ensure consistency, upload screenshots from your first clip alongside every subsequent generation:

A screenshot of both characters together in the studio

A screenshot of the guest alone

A screenshot of the host alone

A clean image of your product (white background works best)

Now with those four references uploaded alongside the prompt, Seedance produces the same faces/studio/voices, and adds new dialogue and product interaction.

Step 2.3: Generate Your Product Reveal Clip

Your second clip is where the guest pulls the product out. Write this scene in Claude the same way, describe the guest reaching for the product, placing it on the table, the host leaning in. Claude will add the body language detail.

If Claude accidentally swaps the host and guest roles (it happens occasionally), just tell it: "Edit the dialogue so [character A] is the guest and [character B] is the host." Fixed in seconds.

Step 2.4: Generate Your Closing Clip

Third clip is the close. Guest explains the main benefit simply. Host says they want to try it. Same process where you add four lines max, refine the script with claude, reference screenshots uploaded. And that is all your raw ad clips done.

Level 3: Editing in CapCut (Subtitles + B-roll)

cost: $0-$5/mo (CapCut Pro via G2G)

Your raw Seedance clips will have awkward pauses, filler sounds, and transitions that don't quite flow right so post-production editing fixes all of that. A full ad edit takes under 10 minutes, with b-roll it won’t take over 30 minutes maybe after the first or second time.

Step 3.1: Import and Rough Cut

Drop all three SeeDance clips onto the CapCut timeline. Watch through and cut anything that doesn't serve the conversation, filler sounds, long pauses between lines, any moment where the movement or audio feels slightly off.

Natural audio bleed is another trick for making AI podcast footage feel real. So get the audio from the next clip and then let it overlap slightly with the tail of the previous one. This makes it sound like one continuous conversation rather than three separate takes stitched together.

Step 3.2: Add Colour-Coded Captions

Add auto-captions to generate subtitles for the full video. Colour-code them by speaker, blue for the host and orange for the guest, or whatever combination fits your brand. It makes the video look intentional and helps viewers track the conversation without having to think about it.

Add a shadow effect to all captions so they're readable over any background. Position them in the middle of the frame.

Step 3.3: Add Background Music

Drop in a subtle background track. For a supplement or health product, something with low curiosity-building energy works well, understated but present. The music should sit underneath the dialogue, not compete with it. Look at tiktok reels for inspiration.

Step 3.4: Add Keyframe Zooms for Retention

At the 3-5 second mark of your first clip, add a slow keyframe zoom. Set a keyframe at the start (no zoom), then another near the end of that section with a slight push in, around 5-10%. This signals to the viewer's brain that something is building, which keeps them watching past the drop-off point.

Repeat on any moment where a character makes a strong statement or reacts visibly.

Step 3.5: Add B-roll

Cutting in 1-3 seconds of B-roll between your podcast clips makes the whole thing more engaging and less like a static talking-head video. Search YouTube Shorts for relevant footage, "muscle building," "military training," "gym", extract short clips and drop them in at natural transition points.

Add a swoop sound effect on each B-roll cut. Small detail, noticeable difference in how the energy feels.

Level 4: Test constantly.

The podcast format earns trust because it doesn't look like an ad and is common with alot of the clips currently on Tiktok, Instagram & Facebook. The dialogue feels genuine. Watch the finished video back with fresh eyes the next morning before you post it. If anything sounds rehearsed, salesy, or misplaced you should go back and fix it.

Test different hooks in the opening line. Test with and without B-roll. Test different products reveal timings. Change one variable at a time so you know exactly what's working. Scripts that convert well can be reused across completely different characters and products, it takes minutes to regenerate the whole thing with a new avatar once you have the template dialled in.

Congratulations, you just made a fake Podcast Interview clip and it looks just like the real thing! No need to pay for a whole podcast episode, no podcast equipment or fancy camera.

A well-made podcast-style ad can run as a first post on an account with 0 warm up on Facebook, Instagram, or TikTok with zero brand recognition and still convert, because the format builds trust in the viewer’s mind way before the product is even visible. That's the edge here that’s better than Heygen.

The quality of your Claude prompts determines the quality of your footage. Seedance is only as good as the scene description you feed it. Spend the most time on Level 1, tinker with the Claude prompt in Level 2 slightly to get the results you want , and the rest is just editing.

I hope this helped. If you’ve got any questions let me know and I’ll get back to you. Thank you for reading! If you need additional resources or help let me know you can find me anywhere.

u/daresellerfrmuk — 19 days ago
▲ 3 r/aipractice+2 crossposts

I know you all want to plug your affiliate links, your shopify stores, your dingy ai generated ebooks

so listen up.

The best ad that you & your Higgsfield heygen AI slop influencers can make is the one that doesn’t read like an Ad.

Most of us know this but those that do not don’t realise how bad their marketing skill is. And there’s actually a word for this style of advertising. It’s called Advertorials.

It’s very important you practice learning the art of an Advertorial.

ADVERTORIALS - what are Advertorials?

A copywriting marketing term regarding an advertisement/promotional post that does not look like an ad, instead educating the reader on a problem for about 95% of the post and sharing the solution (aka your product/service) at the end. Practically convincing your readers your solution is the best way to act on the problems you’d previously gone through. This sells to your reader before they ever click on the sales page, which is what we call a presale.

Below I try to explain the difference between bad and good advertising & what a good advertorial should be. Enjoy.

The bad ad vs the advertorial…

Clunky, straight to the point, speaking from a sellers interest.

The would be buyers, the ones that could actually benefit from your product scream “they’re trying to sell me something!” Before clicking off their page.

Then you read this and realise you need to change your marketing strategy.

You realise your ads need to be like a Trojan horse.

A cheery avatar that appears on their screen

They look & talk like the audience you’re targeting.

It doesn’t say “buy this beetroot supplement because it’s good for your blood”,

They dont seem to want to sell you anything

They just want to advise you like a good friend.

After all, no one watches TikTok YouTube or Facebook to be sold something.

They watch for enjoyment, infotainment, to feel gripped, hooked, glued to the screen like they’re watching the most thrilling movie on the edge of their seats.

The video shouldn’t act like an ad, it should serve as an educational hooking piece of content that gives them insight into problems they could fix that they were outrageously unaware of all this time.

It’s been 2 minutes of reading, watching and you’ve not sold them anything. They suffer from the problems you’ve made clear to them.

Then suddenly the video veers into a positive light a product for the low low price that’s been discounted even further that fixes their biggest problem.

From the beginning it felt like a crash between two cars that on ice you know will happen but you can’t look away, and then to your surprise the cars veer out the way at the last second.

One of the drivers jumps out of the car and offers to sell the car for a discounted price too good to refuse with new snow tyres included free of charge.

This is how an advertorial should feel like with profit on your end and saviour on theirs.

Now I think of it, I could’ve used a better analogy.

Like one where it’s your car and you’re about to drive into a Lamborghini and then offers it to you at an unbeatable price with the free gift of snow tyres yeah you get the point.

If you’ve got any questions let me know I’m working on a few more posts as I know I haven’t covered everything so in the meantime I’ll respond to each and everyone of you in the comments below.

Happy Save The Frogs Day everyone. 🐸

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u/daresellerfrmuk — 25 days ago