How do you explain what instructional design actually is to people outside the industry without their eyes glazing over?
I came from teaching so I understood the work immediately when I transitioned, but I've noticed that when I try to explain my new role to family or even colleagues in other departments I can't find a description that lands. "I design training" sounds too simple. "I apply learning science to corporate education" sounds like I'm reading from a LinkedIn bio. I've tried a few versions and none of them make the job sound as interesting or as complex as it actually is. How do people in L&D describe what they do to non-L&D people in a way that actually communicates the real value of the work?