cost vs quality vs speed in AI video: where does the actual sweet spot land for you
been thinking about this a lot lately working across a few different projects. the way I see it there's basically three levers and you rarely get all three at once. high quality usually means slower generation or higher credit costs. fast and cheap tends to mean more retries and more editing time on the back end. so the "cheapest" option often isn't once you factor in the failed generations and cleanup work. from what I've seen, the tools worth paying for aren't always the most impressive on a single demo clip. it's more about consistency across a batch. if you're making 20 short social clips a week, you want something that doesn't randomly break on clip 14. tools like Veo 3 get a lot of attention for the quality ceiling but for volume work, I've heard people getting solid results from Kling and Wan too, just depends what you're optimising for. the stat floating around about 60-second clips going from like 13 days to under 30 minutes sounds wild but honestly tracks with what teams are reporting. my rough take is the sweet spot right now is AI for drafts, concept testing, and anything that would've been cut from the budget entirely before. not trying to replace a proper hero shoot with it. curious though, for people actually shipping content regularly, are you sticking to one tool or mixing models depending on the job?